:: JUNGLE GYM WORLD :: jungle gym world success story
Although established in 1997 it was only at the start of the 2005 that Jungle Gym World partnered with Etraffic for their online marketing. Within three months of doing so, the visitor count improved from only 289 to 872. This was more than a 100% improvement. It didn’t stop there.
Jungle Gym World’s became a prominent player in design, manufacturing and distribution of outdoor play equipment in the online world. The unique visitor count was 1588 a month in the beginning of 2007 and still kept climbing.
With a top search engine ranking Jungle Gym World dominates the outdoor play equipment market in South Africa because the site receives so many relevant visitors daily. The company is today also the official supplier of jungle gym playground equipment to the Smiley Kids Association pre-schools. Their reputation for excellence, combined with ongoing Internet branding, are two of the reasons for making inroads into the pre-school playground equipment industry.
Considering that the company under André Ferreira grew from a small play equipment manufacturer of only five personnel members to the most known company in play equipment manufacturing in South Africa in just more than 10 years, providing a livelihood to 47 families, then a person cannot but admire their success.
What is the role of Internet Marketing?
Internet marketing in terms of search engine optimisation, article marketing, affiliate marketing and PPC advertising have been done progressively over the years. The Jungle Gym World Company receives many new requests every day from their website. So much so, that booking equipment has become essential as their order list has grown tremendously. Whereas their market was mainly South Africa in the past, they now also receive orders from around the world. Jungle Gym World now exports several of the products in their range, which has also expanded tremendously, to the SADC countries.
Page Rank
A solid page rank is important to ensure that search engines index a website quickly and rank the pages high for specific keywords. This ensures that a web page will for instance, come up on the first page of Google or Yahoo search results for a keyword relevant to the main product or topic of the web page. If a web page doesn’t come up under the first 20 results it will simply not get enough traffic. Having a page rank of 5/10 at Google is an impressive feat to say the least. What is more impressive is that a company doesn’t need to break the bank in order to do so. The marketing efforts of Etraffic paid off leading to a solid Google Page Rank of 5 for Jungle Gym World.
Link Popularity
Part of building a solid page rank involves link building. This is a fine art and cannot be done just randomly as you require quality inbound links to push up the page rank of a website. Google pays a lot of attention to the link popularity of a website and with 1181 incoming links from relevant sites,
Jungle Gym World can be considered as an exceptionally well placed website on the
