:: Articles::SEO Website Design
Nobody can dispute the vital importance of search engine optimization, commonly referred to as SEO when it comes to marketing your site. With SEO the idea is to improve the volume and/or quality of traffic to your website by means of natural or organic search results. This means that with SEO website design and development your chosen company will strategically build your site so that it can be properly optimized in order for the search engines, such as Google, MSN and Yahoo to pick your site up by means of their search spiders.
If you were to ask many web designers about SEO website design and whether or not your site is search engine friendly, they will tell you all about Meta tags and submission services. Although this forms part of SEO it is not the core to our search engine optimization process. For us it is of the utmost importance that every aspect of your site be developed with the search engines in mind. This means that every page on your site needs to be indexed by engines in order to receive fair placement that will attract potential and existing clients to your site.
When it comes to SEO website design there are a few things you need to consider. For one it is always best to try and keep your design simple. This includes to not use too many frames and to ensure that the size of your page is not oversized. Then there is the question of pop-ups, flash frames and music. For the most part such things will be rather an annoyance to your visitor than it will entice them to spend a longer time on your site, so with this in mind we would rather suggest you not use these kind of gimmicks. Too many pictures might also influence the speed at which your site uploads and in our day and age patience is not exactly a virtue. Therefore you need a simple website that will upload quickly and in the process this will also help with the indexing of your site.
Then there is the creation of individual pages. With SEO website design each page will be given a unique identity where the pages will be given names that consists of the carefully chosen keywords that will give the user an idea of what the page is about. The use of text links and text navigation will also help make the site more user friendly. When it comes to content the constant change and adding of information will help with your page ranking as Google has a preference for sites that are constantly upgrading their information.
Last but definitely not least is the question of visual versus functionality. There is no reason why your SEO website design cannot be visually appealing as well as functional. All you need is the help of a designer who is understands the importance of functionality. At eTraffic our SEO developers all have creative backgrounds as graphic designers or other forms of art, thus allowing us to provide you with a custom designed website that is unique to your branding but completely functional as a SEO website, thus allowing you generate more traffic and at the same time keep the attention of your visitor by means of visual functionality.
If you would like more information on SEO website design or if you would like for us to launch or redesign your site, please feel free to contact us and one of our consultants will assist you right away.
