GOOGLE PPC
Advertisers have two main options to select from when they market through the Google PPC system. They can have their sponsored links placed next to search results of organic searches for specific keywords, or they can have them placed in Adsense participating websites. Many advertisers opt for both choices of Google PPC.
iLead marketing company provides clients for instance, the ability to make use of Google PPC in a constructive way!
— J. Nortje (Marketing Director)
Several web advertisers prefer not to list their Google PPC sponsored links in the content pages of websites, but only make use of the listings next to search results. The reasons for this choice include:
- Reliable click throughs are sometimes compromised on smaller websites because of click fraud, where website owners try to reduce the profits of competitors by clicking on the ads, and thus costing the advertiser money for click throughs. These fraudsters are frequently caught, but can cause considerable damage before being caught.
- Relevancy of the click throughs from Adsense pages is sometimes compromised because users may be on sites where for instance, reviews of products or services are hosted. Their keywords can be displayed on sites where negative reviews are hosted and thus decreasing the chances of the user actually making the purchase after the click through. The site may also be broadly related, but the user only interested in browsing and thus clicking on the sponsored link in a casual way, causes costs for the advertiser without return.
- The time involved in going through the Adsense sites to check relevancy and display, as well as the reliability of click throughs can become too much for many advertisers.
The sponsored links next to search results seem to provide more reliable click throughs and thus provide a better return on investment.
Content is still the answer
Several companies however, prefer to make use of content and affiliate marketing rather than just Google PPC to increase sales conversions. This is definitely and option to be recommended as a well written article highlighting the products and services of the advertiser, at a reputable site, far outweighs the benefits of simple Google PPC ads on other websites.
iLead marketing company provides clients for instance, the ability to make use of Google PPC in a constructive way by helping them to setup and manage the system to prevent fraud clicks and enabling them to go on with their business while iLead takes care of the administration.
In addition to this, iLead offers clients pay per click advertising opportunities through the affiliate marketing program where useful and informative articles and reviews are written about the advertiser’s products and services related to specific searches.
As users perceive the information supplied through organic results as more reliable and less promotional, they are more inclined to make the purchases and thus increase the sales conversion rates for the advertisers. With this method your company really pays only for results and through a fraud proof system, irrelevant clicks can be ignored.
Apart from the obvious benefit of getting users to buy, incoming links to your site are also generated through anchor text links. Since all the sites in the iLead network have high rankings, the links are seen as important by search engines, pushing your site’s ranking up. This in turn means that your site performs better in organic searches and you thus benefit from pay per click sales and high ranking in organic search results.
The affiliate marketing program also provides banner ads in the articles written by professional copy writers, ensuring brand building for your company. Apart from this, clients are also offered articles for their websites.
Since content rich sites are re-indexed on a regular base by the search engines, your site moves up to the first 10 to 20 search results. It also builds credibility with users and provides them with useful information for decision making. Combine this with e-newsletter campaigns with high response rates in short periods, and you have a winning combination for online success.
Contact the iLead online marketing company to help you realize full the potential of Google PPC, e-newsletters, affiliate marketing, content writing, link exchanges and top listings in the search results.
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Marketing Blog, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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