THE INTERNET AS AN ADVERTISING MEDIUM
The Internet has grown since the early 1990’s to be the largest advertising medium ever. The usage figures according to
continent and region show that most users stem from Asia with Europe in second place, and North America (USA and Canada) forming
the third largest group of online users. Latin America is in fourth place with Africa, Australia and the Middle East, in the last
place. The above figures are important for the creation of an online marketing campaign.
When you consider that in North America alone, 232 million people use the Internet, then it becomes apparent why the Internet
has become the most used advertising medium ever. North America makes up 5.1% of the world population, but with almost 70% of the
continent’s population using the Internet, the continent makes up for more than 21% of the Internet market. The tremendous growth
of more than 114% from 2000 to present in Internet usage for the continent shows that the USA, Canada, and Alaska are the markets
to target.
By contracting the services of an online marketing and SEO specialist company, such as iLead, companies can reach their
specific target markets!
— J. Nortje (Marketing Director)
Asia and Europe are the two other continents with large user numbers. With more than 56% of the world population and 35.6% of
the total Internet usage coupled with a growth of more than 240% in usage since 2000, the Internet is by far the best advertising
medium to reach Asian consumers.
The European market is also best penetrated through the use of the Internet as advertising medium since the continent is home to
12.3% of the world population with more than 28% of the total Internet usage in the world, and a growth of almost 200% in usage from
2000 to present.
Although the African continent only makes up 3% of the total Internet usage, the growth figure of more than 625% from 2000 to
present indicates that the continent’s population will in future also be best reached through the Internet as advertising medium.
Latin America, Australia and the Middle East usage still form a small part of the total utilization.
The overall growth in Internet usage of more than 200% indicates that any company wishing to make a success now and in future,
should make use of the Internet as major advertising medium.
How can a company use the Internet effectively to reach this huge market?
By contracting the services of an online marketing and SEO specialist company, such as iLead, companies can reach their
specific target markets. iLead has been involved in the Internet and e-commerce business for almost a decade. The team of IT,
Internet, and marketing specialists has the expertise to effectively use the Internet as advertising medium for optimal results,
at the fraction of the cost of offline marketing methods. This knowledge is shared with our clients and marketing strategies
developed in conjunction to our clients existing marketing and promotion strategies to streamline the process and keep within
the client’s goals.
We are able to help companies develop effective online marketing solutions to tap into the e-commerce world. More than 32
billion USD have been traded through the Internet in e-commerce in 2006. If your company didn’t get its share of the market,
then it is time to use iLead. Even if your company received a small share, your online sales and presence can be advanced when
you make use of the Internet effectively as advertising medium. To get optimal results, partner with iLead and its e-Traffic
division to see a doubling in traffic and subsequent sales.
- The startup cost for establishing and maintaining a web presence through the use of iLead is low.
- When partnering with iLead, the most effective marketing tools are used to bring companies a solid return on investment.
- Access to any of the targeted markets is possible with a comprehensive search engine optimization and submission strategy.
- Multiple income streams can be obtained by several and more online businesses linked together to help target specific segments of the market.
- Expansion of your market without any geographical boundaries.
- Automated features allowing your business to continue its normal activities while tapping into the huge online market.
- Even niche products and services can be promoted to a very specific group of users, providing companies the benefit of low cost marketing with high returns.
- Customized marketing strategies that include email campaigns, MMS, SMS, exchange links, banner ads, affiliate marketing, viral
marketing, CMR, SEO, article marketing etc. help companies that make use of iLead and e-Traffic, to establish a powerful web
presence.
If you would like to find out more about the advertising services which iLead Marketing provides as a specialist
advertising agency in the field of online marketing, Contact Us now!
Contact Us info@etraffic.co.za
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