ADVERTISING PROFESSIONALS
To reach your company’s specific marketing goals on the Internet, there are a number of aspects you need to take in
consideration and know how to apply. As online advertising professionals, the iLead team can help you with these aspects
including:
- The development of an effective and targeted marketing strategy
- Creating steady and growing increase in traffic to your site
- Full search engine optimization of your website
- Ongoing analysis of visitor traffic and behavior to help adapt your marketing strategy
- Building link popularity through link exchange programs and web content
- Creating a targeted email marketing campaign
- Build a large and loyal client base through viral marketing
- Use offline marketing strategies such as MMS and SMS for increase in sales
- Track and monitor marketing strategies
- Competitive intelligence through keyword research and ranking investigation
- Creating superb banner ad campaigns
- Selecting and using affiliate marketing programs
- Using content to increase traffic
- Instituting client relations building solutions
- Creating e-commerce presence and tools
- Designing interactive, visually attractive websites that are both user and search engine friendly
- Pay per click promotions
As online advertising professionals, the iLead team can help you with your website and online marketing specifications!
— J. Nortje (Marketing Director)
Web statistics analysis
As part of an effective marketing strategy, you need to monitor and track the results of your marketing efforts. As advertising
professionals we not only provide the tools for the assessment process, but also have the expertise to interpret the results and
help you understand what the data means. We work in close relationship with all our clients and aim to keep you informed.
We as advertising professionals gladly share our knowledge with you and use full web analysis to help you identify the needs of
your customers. Our web analysis is comprehensive and includes information on:
- Traffic results for hours of the day, days of the week, monthly totals etc.
- Browsers used by your customers
- IP addresses of the customers can be identified
- Countries from where the searches came and the percentage that visits from a specific country forms of all the visits
- Entry pages
- Exit pages
- Average time spent on your website
- How many visitors add your page to their favorites
- Which pages are most visited>
- Keywords and keyword phrases used to get to your site
- Search engines used
- Directories used
- Visits originating from inbound links
- Pay per click visitors
- Banner ad visitors
- Direct hits
- Direct website address visits
Even spending and error messages can be tracked. Knowing how to use the information is also essential for the development
of your marketing campaign. This is where you need the assistance of advertising professionals at iLead. We teach you how to
interpret the results and use the information to adapt your marketing according to the customer requirements.
Web page analysis
Use the advertising professionals for advice on offline and online factors which affect the popularity of your site. Online
marketing entails more than just creating excellent marketing campaigns through search engine optimization and email etc. It also
entails the virtual presence of your company, which is the image portrayed.
Certain factors on your website also influence the success of your marketing campaign. As advertising professionals, we at
iLead have the expertise to analyze your site and provide advice on how to improve these aspects. The following web page analysis
also forms part of our services:
- Value of the information
- Ease of navigation through your website
- Time taken for the web pages to load
- Readability
- Usefulness of the site
- Level of interaction
- Visual attractiveness
- Logical flow of information and links
- Design and lay out factors
The above areas all form part of a comprehensive online marketing strategy. Besides the selection of the correct marketing
tools, the planning and monitoring of the effort is also important. Apart from this design, usability and proper search engine
optimization also play a role. Making use of our advertising professionals to help you build a solid customer base, expand your
market, and monitor changes in use behavior is to your benefit. Rather than spending thousands of dollars without getting a
return on your investment, make use of the iLead team for guaranteed success.
These are a just a few of the areas where you can benefit from our advertising specialist knowledge and assistance.
Contact Us info@etraffic.co.za to help you build a cost effective online marketing campaign.
Please make use of the response form below if you would like to ask a question or send us a comment.
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Marketing Blog, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
Website Marketing: http://www.iLeadmarketing.co.za
Search Engine Optimization: http://www.etraffic.co.za
iLead Websites: http://www.ileadwebsites.co.za/
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