ADVERTISING WITH E-MAILS
Success with the process of advertising with emails have increased during the past few years to a level where it is considered the most effective online marketing tool apart from SEO. This is the case for both cost and return on investment.
To be able to assess the accomplishments of advertising with emails, a company needs to clarify why it sends e-newsletters and messages. Is it to inform users, create brand awareness, build good customer relations, get users to click on links in the newsletters and thus return to the website, or is it to get users to purchase products or pay for services? Or is it for all of the above?
At iLead Marketing we realize the importance of online promotion alternatives to normal printed mail and provide our clients the opportunity to gain success when advertising with emails in all of the above instances.
At iLead Marketing we realize the importance of online promotion alternatives to normal printed mail and provide our clients the opportunity to gain success!
— J. Nortje (Marketing Director)
Objections
People who object to advertising with emails do so based on the fact that the average user receives more than 355 emails a week with as much as 60% and more of the incoming mail being spam. They also argue that spam filters and firewalls block many of the HTML based e-newsletters and that users don’t open their mails.
iLead Provides a Viable Solution
Although there are definite obstacles when advertising with emails, iLead has developed several innovative, ethical and effective ways to overcome these obstacles. Our methods are based on in-depth research on user behavior, Internet tools and the most effective way to deliver e-newsletter messages. This makes us the best choice for helping you set up e-newsletter marketing campaigns.
Some of the Benefits for Advertising with Emails
- It is a cost effective way to reach hundreds of customers at once.
- It is far cheaper than normal printed correspondence and mail with no cost on postage and printing.
- The first thing most users do when they switch on their computers is to check their mail, so delivery is guaranteed for a large part.
- Fast and almost immediate delivery of the message.
- Easy to track response rate and click through rates.
- It is a pro-active marketing tool, taking the message to the client, instead of waiting for the client to find you.
- It provides an effective way to build client relations and name branding.
- Helps to establish good report with clients.
- Aids in the development of a perception that your company is professional and an expert in the specific field.
- Low startup and running costs.
- Can run multiple marketing campaigns at once and to different user groups.
- Easy to develop as marketing tool.
- It is a targeted tool since only subscribers for the specific newsletter receive it.
Why make use of iLead when Advertising with Emails?
We provide solutions for overcoming the mentioned obstacles when advertising with emails in a number of ways including:>
- By adhering to strict ethical e-marketing rules such as only sending the e-newsletters to subscribers and advising our clients to do the same.
- Letting users confirm their subscription to the e-newsletter.
- Helping you with the selection of lay-out, design and wording to be effective.
- By selecting the correct subject lines.
- By inclusion of e-signatures.
- Including the option to unsubscribe.
- Not sending and also advising our clients not to send too large e-newsletters.
- By catching the attention of the user within the subject heading, titles and first paragraph of the online mail message.
- Avoiding overload of information and not filling the user’s inbox with useless junk or sending to many newsletters.
- Limiting the number of words per e-newsletter.
- Making the information relevant to the user.
- Providing the user with an action to be taken and linking the mail back to your site.
- Tracking and monitoring the click-through and sales conversion rate.
- Asking users to add you to their From address box to avoid being blocked by firewalls.
- Including the client address in the messages.
- Using branding for easy recognition.
Our expertise and knowledge built over a period of almost a decade in terms of advertising with emails, has benefited
hundreds of online companies in building client relations, obtaining leads and income.
If you would like to find out more about the advertising services which iLead Marketing provides as a specialist advertising agency in the field of online marketing, Contact Us now!
Contact Us info@etraffic.co.za
Please make use of the response form below if you would like to ask a question or send us a comment.
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Marketing Blog, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
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Search Engine Optimization: http://www.etraffic.co.za
iLead Websites: http://www.ileadwebsites.co.za/
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