Website Search Engine Spiders and how to beat them.

BANNER ADS

Banner ads are highly effective in the promotion of websites, products and services. Although many people feel that users don’t click on them anymore and install pop-up blockers preventing the display of banner ads, when done correctly, this type of online advertising and promotion can form a major part of your online business success.

What are banner ads?

They are graphical or animated promotions on a website to advertise products in a visually stimulating manner. They can be compared to the billboards next to highways and at shopping centers. Most of these online adverts are dynamic and entice the visitor to click on the advertisement to go to a specific website, to buy a product, or make use of a service.

They can also be placed on your own website for added visual attractiveness and to display specific information such as the opening of a new store or the start of a promotion etc. They are highly effective when used for competitions or to highlight a specific service such as a personality test. They normally call the visitors to action.

What are Banner Ads? They are graphical or animated promotions on a website to advertise products in a visually stimulating manner!

— J. Nortje (Marketing Director)

Main purpose

Although there are many uses for banner ads such as name branding or directory information, the whole idea is to get users to click on the advertisement and thus create traffic and income. As such the correct choice of animation, pictures, wording, style, type, colors, action settings, size and placement are all important. As it is used to portray an image or message, it should be done in a professional manner and accepted by other sites.

This is why so many companies make use of the Intoweb online marketing and design team to help them initiate, run and monitor effective banner ads campaigns. Our expertise helps to get a high return on investment in this type of online advertising.

Benefits of banner ads

Increase sales conversion

Drive traffic to your website

Visually attractive display

Professional way to display your products or services

Cost effective way of advertising

Excellent tools for name or product branding online

Provide a tool for monitoring and tracking customer buying patterns

Sizes

The Internet Advertising Bureau has set guidelines for the sizes of banner ads. This has helped to create a standard, making it easy to exchange these types of online promotion boards with other websites. Most of the sites accept them if they conform to the standard sizes. The measurement is not done in percentage but in pixels and the sizes range from extremely small pop-ups to large vertical promotions.

Types

Several types and styles of banner ads are available to our clients. Intoweb has a team of experts in SEO, online marketing, graphic and web design, to help your company create a professional online marketing campaign through this medium. We have years experience in the selection of the styles, sizes, types and looks of these online promotion tools and are thus able to help you make the best choice for every situation.

The main styles to select from include:

Static advertisements in the form of images which an either be in jpeg.; .gif; or .png form.

Animated advertisements which can be in the form of Flash animation or movies, or just animated .gifs.

Interactive online advertisements which have the ability to respond to user activities such as clicking, scrolling or mouse-overs. They are normally developed with JavaScript�s or Flash, but can also be designed with HTML coding.

A further distinction can be made between pop-up and floating banner ads.

Banner ads can be placed at high traffic sites and sponsors where the client pays per click or pay for performance, or pay per action. You thus pay for every time the advertisement sends relevant clients to your site. This is one of the best ways apart from SEO, to obtain high sales and traffic since 40% of Internet users make use of sponsored links and animated advertisements to search for products, services and companies on the Internet.

As part of a larger online advertising campaign and being monitored to provide our clients full traffic and sales conversion rates stemming from the use of banner ads, this type of online advertising can bring in hundreds of sales leads and earnings.

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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.

You will be able to get hold of us on: seo@etraffic.co.za

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