Banner Advertising | Advertising

BANNER ADVERTISING

Effective banner advertising campaigns generate large incomes and leads for companies online. The selection of the correct marketing company to help you create an effective banner advertising campaign is essential:

The company should have a longstanding history of excellence.

Have the expertise of the specifications, design considerations, placement knowledge and monitoring capabilities to run such a campaign.

The company must have extensive knowledge of how the Internet works, understanding the principles of web user behavior and visual stimulation.

As marketer the company ought to have both an in-depth knowledge of online marketing and design issues.

Such a company must be able to work with the client to reach the targeted audience and create sales conversions through a high and relevant click through rate.

The marketing team should be able to provide advice on the selection of colors, animations, messages and locations to client.

The company needs be able to guarantee a high return on investment.

Effective banner advertising campaigns generate large incomes and leads for companies online!

— J. Nortje (Marketing Director)

The Intoweb online marketing company complies with and exceeds all the requirements for helping clients to run successful and income generating banner advertising campaigns.

We are here to assist and advice you with every aspect of running effective banner advertising campaigns in the following ways:

Helping you to determine the cost effectiveness of participating in such an online marketing campaign. Factors to consider include the costs of the advertisements, the click through rates, sales conversion, lifetime value of the users, and the profit margin of your product.

Finding the best placement sites for your particular brand, service, product and company. In this we also find suitable places which compliment your site. We provide advice on the cost and options to help you select the best option for your particular needs.

Contacting the best and relevant sites where the banner advertising campaign will run and negotiating discounts.

Negotiating the terms with the sites, such as maximum size, rotation of the ads, pages where the ads will be displayed, and the location on the sites, and paying for placement or performance etc.

Tracking the performance and success of the banner advertising at the different locations and providing feedback and statistics to determine success such as pay per click performance, return on investment, sales conversions and cost per click for each of the animated adverts.

The above services all work together to make your banner advertising campaign a success. Before such a campaign is started, we conduct the necessary research to customize the campaign to your needs. Our assessment also helps to determine whether such a campaign will be worth the investment for your particular company, brand, products and services and whether you should rather make use of one of our other online campaigns. Our advice and assistance is essential in saving you money and helping you to create a strong online brand presence.

As information is what the Internet is about, banner advertising as information tool is vital for creating awareness of your company or brand. It announces that something important is about to happen or that the user is about to benefit from clicking on the ad. This means that the ads must be visually attractive and comply with the image that your company wants to portray. It must speak to the user and entice him or her to take action.

Other key elements include:

Fast upload speed to ensure the user sees it.

Making use of humor, style, strong message or an opportunity that cannot be declined.

Showing the user benefit by clicking on the ad.

Must be attractive and important, should be able to stop the user from browsing and thus pay attention.

Need to be specific sizes and according to certain standards.

The design must be simple, but able to spur interest.

The message and design must be expressive.

It must be convincing.

As part of an overall online marketing strategy, you should include banner advertising to reach the 40% of Internet users who make use of sponsored links to find products, services, and information. As this type of promotion aims to get the user to make a decision within two to three seconds about your company, it is vital that it is effective and professional.

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You will be able to get hold of us on: seo@etraffic.co.za