BRAND ADVERTISING
The Internet is often overlooked as vehicle for brand advertising. Although billboards, television, radio and magazine ads are all effective, the cost involved in traditional brand advertising is extremely high.
Even though traditional methods cannot be ignored, the Internet can compliment existing brand advertising, and in many instances, lower the cost needed to establish branding.
Since your company’s image and product names are important, you cannot leave an important promotion such as brand advertising, to just anyone. A reputable marketing company with a proven track record, such as Intoweb, is necessary to ensure the image and message you want to get across are not misinterpreted, distorted or damaged.
Since your company’s image and product names are important, you cannot leave an important promotion such as brand advertising, to just anyone!
— J. Nortje (Marketing Director)
Intoweb has almost a decade’s experience as an online marketing, design and hosting company. Our reputation for service excellence coupled with our innovative approach to online brand advertising makes us the first choice to represent your company’s marketing interests on the web.
The value of branding cannot be stressed enough. It sells products, creates credibility and establishes lifelong loyal clients. Banners as a form of brand advertising provided by Intoweb is discussed below.
Banner ads
Banners are mainly used as branding tools. You can select from a number of banner types according to your needs. It is however, important to note that the banner should reflect your company’s image, be designed according to the standards as set out by the Internet Advertising Bureau and is visually attractive.
With banner ads you have less than three seconds to get the user to stop and take a look at your banner. It is thus important to create a banner with a powerful message that cannot be misinterpreted and provides the user with an action. Static banners attract less attention and are not as effective as animated banners. The animated banners however, should be designed in such a way that the graphics don’t distract the user from the message and image you want to portray.
Excellent branding tool
As marketing tool, it is more effective for branding than for leads as the click through rate on banners are normally between 1-15% depending on the design and placement of the banners. It is essential that you select more than one keyword to be associated with your banners and rather opt for horizontal large banners instead of popup banners. Popup banners are blocked and irritate instead of enticing users to click on them. Apart from color, graphics and placement, Intoweb designs banners that load fast, since we know that you have only a small window of opportunity to use. Your image and message always stay intact with our banner ads.
We also offer special landing pages with your banners displayed in a prominent manner. When the user clicks on the banner he is taken to a landing page of your products where an informative article awaits him. He is provided with the option to insert details should he wish to find out more about your company, products and services. Instead of running just one banner ad, you should rather run four or five banners, targeting different keywords. Users tend to block out messages in their mind after the fourth time. Variety is thus important to keep their interest.
The main benefits of using banners for branding
- Cost effectiveness when you use them for pay per click promotions.
- Highly effective for the announcement of promotions, competitions, or events.
- Visually attractive way to spread your company image and name or product names across the web.
- Provides credibility with clients. When they see that your company invests in the promotion of its name, they also feel confident that you will be around for a while.
- Much more cost effective than billboards and printed media branding.
- Creates incoming links and thus increases traffic and entry places.
- When used as part of the affiliate program offered by Intoweb, the banners are displayed on high traffic sites with relevant information, which increases the click through and sales conversion rates.
Brand advertising online starts with a visually attractive and useful website. Banners are vehicles to drive the image, name and message of your company into the minds of users across the web spectrum. Contact Intoweb to make banner ads work for your company’s brand advertising.
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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