BRAND BUILDING
The process of brand building on the web starts with the establishment of a properly designed website with full functionality, professionalism, search engine, and user friendliness embedded in the design. This is the first impression the consumer gets of the company.
Evaluate the following in your website before taking it live for brand building purposes:
- Does it portray your company’s image and product names?
- Is it user friendly – navigates easy, visually attractive, enough open space, with the required information?
- Is it search engine friendly – can spiders crawl the site for indexing, does it have a site map, meta tags, alt tags, correct use of title tags, good description, interlinking, logical sequence?
- Does it allow interaction with the user – information request form, feedback, search able?
- Does it speak to the target audience?
- Are you proud to be associated with the website?
The process of brand building on the web starts with the establishment of a properly designed website with full functionality, professionalism, search engine, and user friendliness embedded in the design!
— J. Nortje (Marketing Director)
Intoweb as design and online marketing company has a team of graphic designers, web developers, online marketers, SEO specialists, and copy writers to help you establish brand building through the design of your website.
SEO
The second step in brand building on the Internet entails the optimization and search engine submission of your company’s site. The whole idea with branding is to establish your company’s image, products, services and names associated with it in the minds of consumers. If the site is not listed on the major search engines, this cannot happen. A prerequisite for search engine visibility is search engine optimization, known as SEO.
Intoweb does a web page analysis and makes the necessary changes to ensure that the search engines can actually see and index the site with ease. This includes keyword optimization, inclusion of anchor text links, Meta tags, alt tags, descriptions, use of headings and more, to make it search engine ready.
Part of the optimization process is the strategic placement of keywords and making sure there is enough text on the page for the search engines. All the pages need to be optimized. The page is then submitted to the top search engines. Being listed is important, but being in the top ten listings for particular keyword phrases relevant to your site, is vital for online brand building.
Content Writing
To obtain the top spots in keyword phrases, you need to have thorough understanding of the indexing and retrieval process used by search engines. They change their algorithms on a regular basis, and you thus need to keep up with this. What worked six months ago, isn’t necessarily going to give you top page ranking today. It is for this reason why the Intoweb SEO team is so important. We conduct regular keyword research, competitive analysis and study the working of the top search engines. In this way we target the most appropriate keywords for your site. Our professional copywriters work in close relation with the SEO team to ensure that they write informative articles for your site.
Search engines require at least 250 words per page for indexing, but the pages must also be relevant. Regular article writing of high quality guarantees that your site has the content needed for optimal performance on the search engines. The content is also important for brand building as users make use of keyword phrases to find information. When they use one of the phrases relevant to your site, our expertise in the correct placement of the keywords and relevant content, brings them to your site.
When the users read these professionally written articles with the focus on your company, products and services, they perceive your company as a leader and expert in the specific field. This contributes to your brand building. The more content and keyword entry points on the Internet, the better for your branding.
Getting a good page rank
If your site comes up in the top ten listings of Google, it increases traffic to your site dramatically and contributes to effective brand building. Most users never look at the second page of search engine results. As such it is important to have content, optimization, linking and submission to ensure that your site comes up on the first page.
Link Exchanges
The Intoweb team thus also employs link exchanges to ensure that the site’s link popularity is high. We do this by contacting relevant sites with high traffic ranks to exchange links with your site. The timing is important, since your site needs to be fully optimized and functional. We negotiate a good location of the link and as such create many relevant inbound links.
The higher the link popularity, the better your page rank at Google. This is an excellent brand building tool as consumers perceive the top ranking sites as the leaders in the specific industries and visit these sites more often.
Contact Intoweb to enhance your company’s brand building on the web through correct design, optimization, submission, content and linking.
Contact Us info@etraffic.co.za
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
Website Marketing: http://www.intowebmarketing.co.za
Search Engine Optimization: http://www.etraffic.co.za
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