BRAND MARKETING
Brand marketing covers a wide spectrum of advertising and promotion to get a company’s name, image, products and service embedded in a positive way in the minds of consumers. Traditional methods include public and corporate events, logo printing on objects, billboards, brochures, magazine and newspaper articles, press releases, advertisements and more.
Internet
Brand marketing on the Internet has many of the features of normal marketing, but also includes more cost effective ways to get your company’s name exposed. It entails an in-depth knowledge of the working of search engines, searching behavior and the intricacies of web design, to name but a few.
Brand marketing covers a wide spectrum of advertising and promotion to get a company’s name, image, products and service embedded in a positive way in the minds of consumers!
— J. Nortje (Marketing Director)
Ways to do Brand Marketing on the Internet
- Email newsletters – excellent tool to get the message to the client, rather than waiting for the client to visit the website. Emails help to build name and customer relations.
- Effective web design – providing a professional and user friendly site with valuable information and services to the client. The site must be search engine friendly and portray a professional image.
- Affiliate program – joining a successful affiliate program as offered by Intoweb provides credibility, exposure and increase in traffic.
- Banner ads – excellent tools for creating awareness of your company in a visually attractive way.
- Pay per click advertising – catering for 40% of Internet users. The method provides credibility since consumers see companies investing in advertising as stable suppliers.
- Multimedia messaging – providing a way to deliver videos and pictures to your customers’ phones. The messages are delivered to consumers who subscribed at your website. This method keeps your product in their minds.
- SMS marketing – allowing users to receive text messages about promotions. It is an excellent way to keep in contact and increase sales conversion rates.
- Link exchanges – reciprocal linking increases traffic, page ranking and exposure. When linked to high trafficking and reputable sites, your site is also perceived as a leader.
- Search engine optimization – no site can obtain online exposure in the long term without SEO and search engine submission. The process of optimizing and submitting a site is ongoing and requires dedication. It is however, the most effective way for gaining traffic and branding. None of the other methods can succeed in the long term if a site is not properly optimized.
- Content writing – websites require content for search engines and users alike. Content provides credibility and vital information about your company, products and services. SEO and content writing goes hand in hand as brand marketing tools.
- Viral marketing – provides a way to spread information about your products by word of mouth on the Internet.
Press Releases
Intoweb as online design and marketing specialist company offers our clients all of the above options for Internet brand marketing, but also offers online press releases as the equivalent of printed press releases. The difference lies in the time and exposure components. With online press releases your company gets more exposure than with normal printed media.
Benefits of brand marketing through online press releases
- Quick exposure, as the press release distributors normally upload the information within 24 to 48 hours.
- Longevity of the information, since the articles are stored in the archives of the distributors and stay searchable for years to come.
- Worldwide exposure is possible.
- Creates credibility since the consumers perceive companies and products mentioned in news as important.
- Cost effective
- The press releases can receive as many as 5000-30 000 hits in a month.
- Consumers receive information about your company and products which they value and want to read.
Intoweb makes use of several information and news channels for brand marketing through press releases. The professional image portrayed by these channels ensures that your company is also perceived as professional. Only high quality articles are sent to these channels and done in such a way that a positive image is always portrayed of your company.
Doing this yourself is extremely time consuming and also means additional people to be employed to monitor the promotion effort. We provide the ability to track the success of brand marketing for all the techniques we employ. We thus save you time and money while helping your company to get all the exposure it needs on the web. Contact Intoweb to find out how you can obtain the exposure needed in a cost effective way through our many branding techniques.
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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