BRANDING STRATEGIES
Several online branding strategies exist although not all are effective. At Intoweb we offer and
implement a combination of online branding strategies to get your company’s name out there.
Email Marketing
An often overlooked tool for building your brand name online is email marketing. It is one of the
most cost effective ways for getting a powerful message across. Email marketing allows you to include:
- Information about promotions
- Valuable tips for your users
- Competitions
- Information about new products and services
- Reinforce brand names
- Build a solid customer base
- Interact with clients
- Provide the users with the latest news
- Incentives to let the users forward the emails
- Establish good rapport with your clients.
At Intoweb we offer and
implement a combination of online branding strategies to get your company’s name out there. !
— J. Nortje (Marketing Director)
Although users receive hundreds of emails weekly of which many are spam, when you launch an email campaign as
one of your branding strategies, there are ethically correct ways to ensure that the subscribers open their mails
and want to read the e-newsletters.
- Ask users to include your address in their “From” address list.
- Never include free, unique, or any words that can be seen as spam related in the subject heading.
- Use branding strategies such as your company’s name so that the user recognizes the email.
- Make sure the e-newsletters are informative and useful to the reader.
- Only send e-newsletters to subscribers.
- Provide an unsubscribe option in the e-newsletters.
- Provide an incentive for forwarding the email or letting someone else subscribe.
- Provide links to your site for full articles and more information.
- Don’t overload the reader’s inbox with emails. Show you respect the reader’s time.
- Make use of a reputable online marketing company such as Intoweb to help you craft professional
e-newsletters that portray your company in a positive way.
Benefits of email marketing
Email marketing brings your company’s name and products to the attention of the users on a regular
basis. Many users place the e-newsletters in a special folder if the information and links are perceived
as valuable. This means the message of your company lingers on the minds of consumers. Apart from the
obvious benefits of using email marketing as one of your branding strategies, there are less obvious, but
equally valuable advantages:
- It is more cost effective than normal mail.
- The message is delivered almost instantly.
- Emails are interactive customer relation building tools.
- Can be used as a form of viral marketing.
- It is targeted marketing since the client already subscribed at your website to receive
the e-newsletters regarding specific topics.
- Your company can run several email marketing campaigns at once; targeting different user groups.
- Provides the opportunity to inform clients about your products.
Referral and viral marketing
Viral marketing is also one of the excellent branding strategies offered by Intoweb. It is a method
whereby clients let others know about your company, promotions, products and services. It is thus a referral
system. If the mathematical calculations are done, the potential number of people who become aware of your
brand name is staggering. By providing clients incentives to tell others about your site or products, you
ensure that they will inform others. People who receive the recommendations are positive about the notifications.
The clients normally recommend your site to their friends, family and colleagues. When the persons receive
information from your company, they are thus already more positive since friends recommended the site. This means
they will recommend it to other people and thus create a huge network of people all recommending your site.
The message should however, be crafted in such a way that the so-called word of mouth advertising cannot distort
your image. It is thus necessary to get the help of online marketing specialists to help design the image and craft
the message. Several forms of viral marketing can be applied. Selecting the most suitable option is vital to the
success of this marketing effort. The Intoweb team is able to assist you in setting up and managing this type of
campaign and help turn it into one of the best branding strategies you can apply.
Both of the branding strategies are cost effective, provide high return on investment and help build your relations
with clients. Contact us for assistance in these and other branding strategies, such as affiliate marketing, search
engine optimization, submission, link exchanges, pay-per-click advertising and banner promotions, offered by Intoweb.
Contact Us info@etraffic.co.za
Please make use of the response form below if you would like to ask a question or send us a comment.
* Compulsory Fields
This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
Website Marketing: http://www.intowebmarketing.co.za
Search Engine Optimization: http://www.etraffic.co.za |
