Bulk E-Mail Marketing | The Most Cost Effective Online Marketing Strategy

BULK E-MAIL MARKETING

Bulk email marketing is the most cost effective online method for keeping in constant contact with clients and thus build trust, loyalty and brand names.

Benefits of bulk email marketing

When done correctly this method of communication builds credibility with clients. Since the company logo and brand names are displayed in a prominent manner, clients learn to recognize the company signature wherever they go.

The message is taken to the client and is thus a pro-active method of establishing report with clients.

Instead of sending one mail message to 10 users and then repeating the process, with the Intoweb bulk email marketing campaigns, one electronic newsletter can be sent to thousands of subscribers through the click of a button.

User and subscriber groups can be targeted according to their subscription profiles for specific products and services.

Bulk email marketing allows companies to expand their markets beyond local and national boundaries in a cost effective way.

With more than one billion Internet users, the marketing potential is almost infinite.

Making use of Intoweb to help you set up a bulk email marketing system, you know that your clients will receive high quality newsletters.

It creates incoming traffic and is also valuable for viral marketing, where clients forward the newsletters to friends and colleagues and thus promote your company.

The user doesn’t have to be online to receive the messages.

Fast delivery of messages unlike normal mail which can take two to three weeks.

It is easy to set up.

The information is available 24 hours a day.

It is easy to measure the results from this form of advertising.

Bulk email marketing is the most cost effective online method for keeping in constant contact with clients and thus build trust, loyalty and brand names!

— J. Nortje (Marketing Director)

There are certain pitfalls companies should avoid when using e-newsletter advertising. Intoweb helps to identify these pitfalls and provides advice on how to overcome them. When clients make use of a reputable company such as Intoweb, they are assured of support and quality.

Pitfalls to avoid

Avoid using certain words in the subject line such as free, win etc. which can cause firewalls and spam filters to block the messages.

Not including a signature, is wasting an opportunity to build brand names.

Avoid overloading the electronic messages with graphics as this will make them download slowly and anger subscribers.

Avoid filling the inbox of subscribers with messages. Only send the newsletters when the users subscribed to receive the information.

Avoid packing the e-newsletters with useless advertising copy.

Tips for successful bulk email marketing

Request the users to include your company address in their “from” address book to ensure your messages are not deleted by company security software.

Always include an unsubscribe option.

Provide incentives for promoting your site or newsletter only if you can deliver on the promise.

Keep the wording free of jargon.

Leave enough open space for readability.

Include links to relevant content on your site. In this way you are sure the user is going to return to the website for more information.

Include useful resources, tips and information in the newsletters. Make it something the client would want to keep in a special folder.

Inform clients before they subscribe what they will receive in the e-newsletters.

Use the subject line to provide important information.

Include your company address and contact details in all electronic communication.

Get the client’s attention within the first paragraph.

Apart from bulk email marketing services, Intoweb also offers clients:

Search engine optimization

MMS and SMS advertising

Banner advertising

Affiliate programs

Link exchanges

Press releases

Content writing

Submissions

Web traffic analysis

Pay per click advertising

Viral promotions

Design

Training

With almost a decade experience in a number of online promotion and advertising techniques, coupled with our dedication to client satisfaction, more and more companies around the world have chosen us as their partner in bulk email marketing. Being able to help you craft excellent messages, set in superbly designed newsletters, which comply with good online marketing standards, you are assured of unsurpassed success with bulk email marketing when you make use of Intoweb.

Please make use of the response form below if you would like to ask a question or send us a comment.

* Compulsory Fields

Full Name: *
Company:
Contact Person:
Cellphone: *
Telephone: *
Fax:
E-mail: *
Comments: *
Security Code: *

You will be able to get hold of us on: seo@etraffic.co.za