BULK MMS MARKETING
Gone are the days of mass mailing campaigns! People nowadays simply throw any advertisement mail in the dustbin without opening it. With bulk mms marketing however, only subscribers to the service from your website, emails or other advertising forms, receive the messages. It is thus not a waste of money or a hit and run method of advertising.
What does it entail?
Intoweb offers its clients the ability to make use of bulk mms marketing. It works in a similar way as sms advertising with the major difference of sound, animation, pictures and videos which form part of the mobile message.
People subscribe to receive promotions, information, specials, or notifications from your company on their mobile phones. The inclusion of pictures and videos make education also possible. Instructions or tips can be downloaded when the client wants to.
Since the bulk mms marketing campaign run by Multimedia Solutions adhere to strict advertising ethics, no spam is allowed!
— J. Nortje (Marketing Director)
Avoiding bad advertising practices
Since the bulk mms marketing campaign run by Multimedia Solutions adhere to strict advertising ethics, no spam is allowed. The client thus wants to receive the multimedia message from your company and can unsubscribe at any time.
Clients can also decide when they want to open the messages. Since the messages are delivered during normal working hours, no-one is disturbed at ten o’clock in the evening. This ensures that clients stay positive.
Bulk mms marketing is an excellent way to get your website and products promoted for the following reasons:
- Easy to set up
- Cost effective way to send pictures and videos
- Clients want to receive the messages because they don’t pay for the images
- Builds client contact
- Clients often forward the messages to other people and in doing so perform viral marketing without your company paying a cent extra
- It is more effective than television with the same visual attractiveness and the client can download and view the videos or pictures when he or she is ready
- Fast delivery of the messages
- Client control of messages while distribution is taken care of
- Measurable marketing effort as notification of delivery and opening is received
- Quick response time as up to 15 % respond within the first day of receiving the message
- Allows for spontaneous and interactive communication with clients anywhere in the world
Uses for bulk mms marketing
- Getting new customers
- Keeping existing clients
- Building brand names
- Creating customer loyalty
- Increase sales conversion rates
- Announcing upcoming events
- Form of viral marketing
- Notification of promotions
- Informing clients
- B2B communication
Increase in usage
Just in the period from December 2004 to December 2005, bulk mms marketing has grown with a staggering 490%. By now it is a well-established vehicle for name branding, customer relations building, and increases in sales. Although many people don’t yet have phones with the ability to receive videos, most of the new phones provide this technology. As more and more people upgrade their phones, they are also more open to bulk mms marketing.
Change necessitates new vehicles for advertising
In today’s digital environment it is no longer viable to only use printed media in advertising. The Internet has lead to a whole new generation of technologically advanced consumers. This enables companies to target a wider segment of the market and at the same time have more targeted advertising campaigns.
Intoweb provides solutions
Whereas the cost and time involved in crafting television, big screen and radio ads, are extremely high, bulk mms marketing campaigns can be crafted within a day. The distribution of the information and images are not handled by the client company, but by the advertising expert company such as Intoweb.
We take the hassle of distribution off the client’s hands and deal with tracking. Our expertise in setting up effective messages, and using them in conjunction with your website and other promotion efforts, is what helps you to be successful in the implementation of bulk mms marketing. Contact us to make use of these and other innovative advertising methods.
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