BULK SMS MARKETING
Bulk sms advertising has several undisputed advantages over the use of other media:
- Cost effectiveness – can send thousands of text messages to consumers at wholesale prices.
- Time saving – instead of crafting a message and then sending it to each mobile subscriber, one message is created and then sent to a whole group of subscribers.
- Tracking of delivery and responses is effortless.
- Delivery of the text messages is almost immediate.
Guaranteed delivery of the message
With printed media and other types of marketing such as television or radio, the consumers must for instance, listen to the radio or watch the television for the ad to reach them. With bulk sms advertising the mobile unit doesn’t even have to be switched on to receive a message. The users receive their messages as soon as the phone is on air.
With bulk sms advertising the mobile unit doesn’t even have to be switched on to receive a message. The users receive their messages as soon as the phone is on air!
— J. Nortje (Marketing Director)
Geographical boundaries
Unlike printed media marketing, bulk sms advertising is not limited to geographical boundaries, which makes it possible to use it in conjunction with existing websites. Users can subscribe on your website to receive text messages regarding promotions and specials.
Fast response time
Most mobile phone users have their phones with them most of the time and check their incoming messages before deleting them. Many consumers store the messages on their phones until a later date and then make use of the specials. The response time on average is however, within 24 to 48 hours of receiving the promotions. This means that sales conversions can be reached within a short period.
Bulk sms advertising builds traffic to your website
The text messages normally require the user to take action to benefit from the promotion. This action can include logging onto a website, doing a purchase, or replying if more information is required. This helps to increase return visits and provide a way of direct response marketing. It can also be used to extend branding with powerful image building messages.
Distributed to other consumers
Subscribers frequently forward the text messages to friends and colleagues and thus provide a viral marketing function for which your company doesn’t have to pay extra. With incentive schemes for the forwarding of the promotion and getting other people to make use of the promotions or visiting your site, you create a full scale viral marketing system when you make use of bulk sms advertising.
Services offered by Intoweb
To make use of this type of marketing you need a service provider and package. Intoweb makes it possible for our clients to purchase packages at tremendously low rates and assist them in marketing in this way. Our expertise in online and offline marketing, together with our extensive knowledge of the different technological tools, make us the best choice as service provider when you consider bulk sms advertising.
Our clients benefit in a number of ways when using us as service provider for bulk sms advertising:
- Full support of a reputable marketing company
- Affordable marketing packages
- Expert advice
- Easy to set up system
Since there are more people who own mobile phones and make use of them daily than full time Internet users, magazine readers or people who have televisions, the mobile phone market is the largest single target for future marketing. Instead of replacing other marketing efforts, use bulk sms advertising to compliment existing efforts and as client relation building tool.
Companies for instance, notify their clients of important changes to their websites, or tell them about upcoming events, a special only running for one day etc. It is also about notification. Users of your website can for instance, submit their profile to receive relevant information.
Examples of usage
An example of this is a DVD store letting clients know when the latest release of a movie is received and providing them the opportunity to book it online or via text messaging. Another example is a property syndicate notifying their members that stands are available at developer’s prices for the weekend only. The interested parties are invited to log on at the website to view details.
Contact us at Intoweb to find out how easy it is to use bulk sms advertising as branding, client relation building, and promotion tool.
Contact Us info@etraffic.co.za
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