COPY WRITING FOR THE WEB
Web owners have heard about the benefits of copy writing for their sites including:
- Increased traffic because content is king and search engines need content on a site to be able to index the pages
- High rate of return visits because of useful content
- Building credibility with consumers because they value your expertise
- Informing users about your company’s products and services helps to get higher sales conversion rates
- Web copy writing can also be utilized as branding tool since consumers need to see and read about a company’s product at least 12 times before they will remember it on a long term basis. With article pages, this can be achieved
- Specific keyword optimized pages with good content, can increase ranking of the whole site
Intoweb provides clients with a turn key solution for copy writing!
— J. Nortje (Marketing Director)
Limited knowledge can be dangerous
Most web owners however, are business people or entrepreneurs. Although many of the companies have a marketing department, they don’t all have a special copy writing services division; especially not for the web.
This means they have the basic idea of copy writing, but don’t have theo combined expertise for web content creation and SEO (Search Engine Optimization) knowledge to make the strategy work. What you then find, is a half baked potato.
The information is there, but the keyword, relevancy, and eventually sales conversion from the pages don’t add up. This is the reason why so many companies now make use of the web copy writing services from Intoweb. They have realized that the time and effort spent on this activity can take up a large portion of their business hours if they do it themselves. The results are also not what they were looking for.
Expert knowledge turns content into income generating pages
Intoweb provides clients with a turn key solution for copy writing. We know you are good at what you are doing, and don’t expect you to be a specialist in everything. That is why we have a team of SEO specialists, online marketers and content experts to create relevant content for your site.
The content is structured around specific keyword phrases. Not all of the phrases are broad terms, many of them are very specific and related to buying, since the low targeted keywords can help to push up the rankings and sales, while the high targeted keywords are used to inform your consumers and create branding.
How the process works
Our SEO specialists work in close relation with the clients to get a full understanding of their market and audience. This knowledge is then put to use when they do their regular keyword research. Once the keywords are selected, the copy writing team is set to work and crafts well researched articles around the specific key phrases.
The content and keywords go hand in hand. One website can have 5 to 50 articles on only three or four aspects of their business, with a percentage allocated to specific products. The main division is between information pages and buying pages.
Example of how content and keywords are related
An estate agency in Pretoria can have 20 articles related to home buying, selling, and properties in Pretoria etc. with the aim of informing users. The agency will also have 5 pages related to a specific area or even development. These 5 pages are written around buying keywords. The articles are written in such a way as to reach the buyer who is ready to make a decision to buy for example, a stand in Molopo Wild Estate.
What is the secret to making content work?
The art lies in the combined effort of SEO, marketing and copy writing specialists to get to an excellent product, which in the end brings in the required targeted traffic, provides credibility, information, and sales for your website and business.
Understanding online readers
Our team compile the articles with online readers in mind. Content creation for web differs from creative content for magazines, newspaper articles, or brochures. Understanding the principles of online reading and user behavior is essential when these articles are written.
Since advertising and information needs to be combined to give something useful to the consumer, while establishing brand names, and increase traffic, as well as sales at the same time, a team of experts work together in the process.
See your web site come alive with content and increase your ranking at Google without slaving behind the computer just to obtain mediocre results. Make use of our expert team consisting of online marketers, optimizers and copy writing specialists at Intoweb to see superb results.
Contact Us info@etraffic.co.za
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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