ELECTRONIC MARKETING
Electronic marketing of websites are necessary to reap the benefits of an online presence. Although there are more than a billion Internet users worldwide, companies need to make use of several electronic marketing solutions to reach them.
Focusing on only one aspect of electronic marketing is not enough in the highly competitive environment. The first and foremost technique to be used is search engine optimization combined with article writing and search engine submission.
Intoweb as online design and advertising firm offers our clients several electronic marketing solutions for maximum visibility and traffic, but we recommend full optimization before any of the other methods are implemented.
Electronic marketing of websites are necessary to reap the benefits of an online presence!
— J. Nortje (Marketing Director)
SEO in electronic marketing
SEO or search engine optimization is the process of making a site visible for search engines. As the majority of online visitors make use of search terms or key phrases entered into the search box of for example, Google, to find information, your site needs to be optimized to make the top listings on the results page. This is done through keywords, meta tags, alt tags, use of headings, creating incoming links, and internal linking etc.
Article writing in electronic marketing
Content also forms a vital part of search engine visibility. A page needs a minimum of 250 words for the search engines to be indexed. As such useful content is written for your site. We provide several keyword enriched articles for specific search terms to help create more entry points to your site.
Search engine submission
Once the optimization is done and articles written, the pages are submitted to the search engines for inclusion in the databases. When the user types in a keyword phrase, relevant to the information on one of your optimized pages, your site will be listed in the search results. As most people don’t look past the first 10 to 20 search results, your pages need to rank in the first 20 results. This is obtained through proper optimization and regular articles.
Link exchanges
We also offer link exchanges as part of our electronic marketing solutions. This is the process of contacting other websites to request reciprocal linking. Only high traffic sites relevant to your site are contacted. They are normally eager to link to a site with excellent content and ranking. With optimization, articles, and submissions we make sure you already have a good ranking.
With all the incoming links, your site gains additional relevant visits and link popularity. This is important since Google looks at the total number of relevant inbound links as part of the indexing strategy. When your site has more incoming than outgoing links, its ranking is affected in a positive way and thus helps to push the site to the top 10 search results for specific keyword phrases.
Other electronic marketing solutions offered by Intoweb
Once a site is fully optimized, articles written on a regular basis, and inbound links increased, web owners can also make use of several other electronic marketing efforts to gain excellent exposure, branding, traffic and sales conversions. Our solutions include:
- Banner advertising
This includes the design and placement of banners on sites as branding tools and to get attention regarding specific promotions.
- Viral promotion/strong>
It is a process whereby users get incentives to tell others about your site and products. This is the equivalent of mouth to mouth advertising.
- E-newsletters Advertising/strong>
through effective e-newsletter campaigns is considered to be one of the best pro-active promotion and customer relation building tools.
- Affiliate programs/strong>
We offer an excellent way to gain tremendous exposure, build networks, and gain increased sales. We as the affiliate provide several solutions for driving traffic to your site and getting consumers to make use of your services or buy products. In return you pay for the submissions of clients for orders or more information. This is cost effective since you pay only for results.
- Pay per click advertising/strong>
This is the process of sponsoring selected keywords. When users click on the sponsored links they come to your site. You pay for every lead.
- MMS and SMS promotions/strong>
It is the process of sending text and image messages to subscribers about your products and services. The response rate for orders is high.
- Our holistic approach to electronic marketing benefits our clients. Contact Intoweb to help setup a customized advertising package according to your business needs and budget requirements.
Contact Us info@etraffic.co.za
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
Website Marketing: http://www.intowebmarketing.co.za
Search Engine Optimization: http://www.etraffic.co.za |
