EFFECTIVE E-MAIL ADVERTISING
The return on investment when making use of e-mail advertising is much higher than with normal snail mail, RSS, printed media ads and blogs when done right. E-mail advertising is also more cost effective than any of the above and definitely ensures a higher sales conversion rate.
Concerns
Many companies are still reluctant to make use of e-mail advertising and newsletters in the promotion of their products and services because of the perceived association with spam or unsolicited messages.
Fears regarding messages being blocked and the possibility of users not reading the newsletters are not unfound. The solution to this is the selection of a reputable e-marketing company with the expertise to assist in the correct setup of campaigns. One such company is Intoweb with its e-Traffic division, specializing in e-marketing campaigns that are legitimate, effective and most of all, wanted by the recipients of the newsletters.
Another major concern with companies reluctant to make use of one of the most cost effective online marketing tools, is the fear of being shutdown by their ISP because of their e-mail advertising campaign. If done in an unethical way, the ISP will definitely do just that. It is thus essential to adhere to strict guidelines of what is permissible, acceptable and effective.
Many companies are still reluctant to make use of e-mail advertising and newsletters in the promotion of their products and services because of the perceived association with spam or unsolicited messages!
— J. Nortje (Marketing Director)
Intoweb provides marketing solutions
The Intoweb team consisting of experienced online marketers, web and graphic designers, account managers, search engine optimizers and content writers, have already helped hundreds of companies worldwide to build effective e-mail advertising campaigns that adhere to the above principles.
Our clients not only enjoy the benefit of our well designed newsletters, but also have the advantage of our advice and assistance in the crafting of the message, targeting and obtaining of subscribers, maintaining a professional image, and aiding in the use of newsletters to build client relationships.
The following guidelines are followed when the Intoweb team helps you to build an effective e-newsletter campaign.
Making sure your newsletter messages are legitimate
To prevent your electronic mailing to be classified as dreaded spam, we ensure that the following are in place:
- Identifiable subject line – easy identification from where the message comes and what it is about. The subject line must never be misleading in any way. The subject line is used to describe what the message is about and is normally related to the first paragraph or the main topic of the message.
- Unsubscribe option – the user is always supplied with the option to unsubscribe in every newsletter message and or a link to unsubscribe is supplied which is easy to use and works. Instructions to unsubscribe are also supplied.
- Sender address – it is important to always send e-newsletters and messages from the same address since the user includes the address in the acceptable sender’s box. It is also vital for legitimacy purposes.
- Physical address in the signature – the physical address of the company should always be included at the end of the message as proof of legitimacy.
Sending messages to subscribers
If a company sends electronic messages to users who didn’t request or selected an option to receive marketing, promotional or informative messages from a company, the company stands a chance to be blacklisted online for spam. It is thus important not only for legal reasons, but also for customer relation and brand building reasons, to only send messages to people who opt to receive them. Intoweb makes sure that your e-mail advertising is not only legitimate, but is also received in good spirit.
Other e-mail advertising principles and guidelines that we adhere to for ensuring effectiveness:
- Making use of reliable and well proven software for e-newsletter campaigns.
- Avoiding the use of phrases and words that may cause ISP spam filters and firewalls to block the messages.
- Making use of auto responders and helping our clients to set up the auto responders as they not only save time, but also aid in customer relation management.
- Scheduling the sending of messages on productive work days such as Tuesdays to Thursdays.
- Helping our clients to construct the messages in the most effective way. This also means focusing on one to maximum three ideas in the newsletters and keeping them short.
- Not overloading the user’s inbox with messages.
Running an effective e-mail advertising campaign may seem complicated and labor intensive, but when you make use of Intoweb services, the campaign almost runs itself while you see massive increases in user loyalty, sales conversions and branding success. Contact us to help you build the best and most cost effective e-mail advertising campaign.
Contact Us info@etraffic.co.za
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
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