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EMAIL MARKETING

There are so many great things about email.

It is easy to use and very effective

Personalised messages can be created quickly effortlessly

It is accessible night and day

It is simple to implement and involved little cost

With all these amazing features it therefore comes as no surprise that the percentage of Internet users who make use of email is on the constant rise.

Along with the benefits which the everyday personal Internet user can enjoy from using email, businesses of today are also starting to recognise how easily the success of their company can be doubled just be moving their marketing initiatives over to the Internet and email. With email marketing, businesses are now experiencing the joys of:

A more effective way to communicate with customers

The ability to reach larger audiences with a single marketing campaign

A measurable return-on-investment

Speed of delivery and customer response

Simple to implement at a low cost

businesses of today are also starting to recognise how easily the success of their company can be doubled just be moving their marketing initiatives over to the Internet and email

— J. Nortje (Marketing Director)

By listing the benefits of email, it can be concluded that email marketing has the ability to be a powerful business tool which, not only adds a degree of interactivity to your website, but also provides up-to-date information about a company and their business. By identifying all the great benefits and opportunities which email marketing can offer to a company, Intoweb Marketing has taken the gap and now provides fully-functional email marketing solutions and strategies which can be implemented into the website of a company for the benefit. At Intoweb Marketing we not only provide emailable newsletter templates but also offer an email marketing system which allows a company to send variating newsletter emails out to various groups of clients, shareholders and suppliers.

The Advantages of E-mail Marketing

Due to listing the benefits of email above, it is only appropriate to mention a few of the advantages a business will experience as the result of applying for the email marketing solution of Intoweb Marketing. As such, a few of the advantages of email marketing are as follows

It is extremely cheap. Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.

It is instant, as opposed to a mailed advertisement, an email arrives in but a few seconds or minutes.

It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.

It is easy to track. An advertiser can track positive or negative responses, click throughs, rise in sales.

It has been proven successful when well done.

When most people switch on their computer the first thing they do is check their email.

Overcoming Challenges and Perfecting Advertising

As is the case with all things in life, along with the good comes the bad. Fortunately for email marketing only a few obstacles stand in its way to being a perfect form of advertising. The challenges which email marketing faces concerns open rates, click rates, conversion rates, sales and most importantly delivery rates. However as a knowledge and expertise in the Internet as well as email increases and improves, many solutions have been developed to overcome these challenges faced by email marketing.

As such, with concern of the delivery rate of emails and how this can be improved upon, the following is suggested:

Let subscribers know exactly what they will be receiving

Ask subscribers to reconfirm their subscriptions to your email newsletters

Include your physical address when sending commercial email

Ask subscribers to add your "From" address to their address book as this guarantees delivery of your messages

Leverage your identity/branding so that recipients can easily recognise you from address, subject and body content

Focus on the importance of the subject line

Adhere to the best email practices and avoid spam

Have regular contact and good relationships with email recipients

By operating in the IT industry for a number of years, Intoweb Marketing has built up the skills and knowledge needed to provide services and solutions in email marketing to all those interested in taking advantage of this cheap, easy and effective advertising tool. The results which some of our clients have received on the part of applying for the email marketing which we have available add proof to the fact that this advertising tool is one which can be relied upon for its effectiveness.

If you would like to find out more about the email marketing solutions and strategies which we have in-house, why not get in touch with Intoweb Marketing and discover for yourself the amazing benefits which email marketing can offer to the general success of your business.

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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.

You will be able to get hold of us on: seo@etraffic.co.za

Website Marketing: http://www.intowebmarketing.co.za
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