GOOGLE ANALYTICS
Google analytics refers to the following of an assortment of performance ratios for a specific website. The ratios or metrics can vary from useless hits, such as landing on a specific image through a search, to the assessment of extremely complex dealings. These complex interactions can be entirely subjective, for example, a person may want to find out how many sales orders came through a specific search engine or link which have resulted in users browsing through the specific content for longer than a minute.
Benefits of Google analytics
- Providing a free and relatively easy to use measuring and tracking tool for marketing purposes for website owners.
- Powerful and reliable tracking tool.
- Excellent reports loaded with valuable strategic data of user behavior and demographics.
- Setup can be easy if you understand the steps.
- Several sites can be tracked through one login name.
- Monitoring of a variety of media is made easy.
- Easy testing of Adwords campaigns.
- Can be used at one site to monitor several campaigns.
- Monitoring of ecommerce activities is possible.
Google analytics refers to the following of an assortment of performance ratios for a specific website!
— J. Nortje (Marketing Director)
Disadvantages
Google analytics is still free, but there is no guarantee for how long. One of the drawbacks however, is that you need to understand how to configure the monitoring process and how to interpret the analysis to make sense out of all the data.
Reading the fine print is also important. By making use of the free service, you agree to share your website’s data with Google. The company may use the data, search behavior on your site, and linking from other sites, as well as other search engines, to develop new indexing algorithms and marketing strategies. This can completely undermine all your best kept marketing secrets and optimization attempts.
The customer service is not the best in the world although the search engine definitely is.
How does Google analytics work?
- You set up a profile where you provide the web addresses of the pages or sites you want to track.
- You receive a JavaScript code to paste in each of the pages you want to monitor.
- You specify the goal for the tracking, for instance, to monitor how many users reach the cash out point in the products page. More complex monitoring can also be done to include a number of pages to help identify the weak areas in a marketing strategy or sales campaign etc.
- After configuration, the pages are left alone for a minimum period of a day and can then be tracked. The longer the stats are accumulated, the better your overall view of the performance of pages and strategies.
- When you require the information, you log in and retrieve the specific reports.
Google analytics for online marketing
The reports are especially useful for online marketing purposes as the graphs show the following:
- Page views for a specific period
- Indication of percentage of new visitors against returning visitors
- Demographical data of the users
- Information regarding the origin for the hits, for example from xyz.com
- Top referrers
- Most used keywords to reach your page
- Top performing campaigns.
What type of campaign information is supplied?
- Organic – visits gained through search engine queries.
- Referrals – show visits gained from links not tagged to specific promotions.
- Not set – visits from links attached to campaigns with unset variables.
- Direct – where a hit was obtained through the typing of a web address into the browser.
Campaign conversions indicate which promotions provide the most sales leads while a summary report can be used to see what the level differences between visits and sales conversions are.
Keyword conversions
It is also possible to find out what keywords have been used which resulted in sales conversions, which is especially useful when you are part of an affiliate program.
Customers leaving immediately
Even though this data may not be so pleasant it is still vital in marketing. If for instance, your merchandise page receives a lot of visits, but the majority of visitors leave immediately, it means there is a problem with that page which needs investigation.
All this sounds impressive, but how can your company benefit from Google analytics the most?
Intoweb makes use of the page ranking, algorithm and analytics facilities and information supplied by this powerful search engine to help your company in its online marketing efforts. Apart from this we optimize pages, run campaigns, setup marketing programs and link exchanges and help you manage pay per click campaigns to make the most profit. Our in-depth understanding of Google analytics helps us to provide you the best possible strategies for optimal visits, sales conversions and site optimization.
We also make use of other web and word tracking software, and even provide our clients with their own control panels and easy access to full reports and stats regarding their site performance. Contact us to help you gain the most from search engine optimization, marketing campaigns and Google analytics.
Contact Us info@etraffic.co.za
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