Google Listings

If you are the proud owner of a website there is essentially one spot you are aiming for and that is to be number one on the Google listings. Now if you are wondering what exactly the “Google listings” are let us quickly explain it. Whenever somebody does a search on the Google search engine it will give the user a result page with a listing of websites and links that are most relevant to the users chosen keywords. Now in order for your website to be of any significance for you that afford you with an online client base it will be necessary for you to get to the top of the result listing page. And in order to this you need to either get to learn more about the ways and means of doing so or you merely have to contact us as iLead Online and allow us to use our knowledge and experience to get you there.

How do you get to the top of the Google listings?

Search engine optimization is the term you are looking for here. Commonly referred to as SEO, this field of expertise requires a keen knowledge of the search engines and what measures needs to be taken in order to achieve the desired result of getting your website ranked higher up in the Google listings. The whole purpose of SEO is to improve the volume and quality of traffic to your website from the search engines like Google by ways and means of “organic” or unpaid growth. Typically what would happen is that the higher up you are on the list the more unique visitors you will attract, thus allowing a greater number of potential clients to purchase your product or service.

One of the benefits of SEO is that when we optimize your website we will be able to target different kinds of searches such as image-, video-, local, and industry-specific searches, giving way to a better presence online and the Google listings. At first when we begin the process of optimizing your website we need to make sure your website is search engine-friendly. If your website’s navigation is unreadable to the search engines the searchbots will only be able to read your home page and index it but won’t be able to go any further than that. One of the ways we will go about changing this is by adding a sitemap to your website that will contain links to all the various pages on your site. Of course these pages will also have a link back to the sitemap that allows for easier navigation on your site as well as making it easier for the searchbots to read the site.

Another key aspect of optimizing a website for the Google listings are choosing the right keywords. Here relevancy plays a vital role as you need to target the right market to sell your product or service. One of the issues that many website owners face is knowing which keywords people are using to search for their specific industry, and trying to guess this is not the answer. In our experience we’ve learnt that most of the times the phrases that the website owner might use for their product or service are not necessarily the keywords people use when doing a search. For this we will do a keyword analysis to see which keyword phrases are used most often by people on the search engines and which are most relevant to our client’s website. Only when we have establish this will we begin to optimize the content of the website accordingly.

There are approximately 200 factors that are taken into consideration when Google sends out their searchbots. The exact formula of how they calculate the pages for their Google listings is until now a well kept secret that Google is not keen to share any time soon, and with good reason too. Google has however provided us with guidelines which we have incorporated into our strategy when optimizing our clients’ websites. By using the carefully chosen keywords our specialised SEO copywriters write high quality optimized content for our clients’ websites keeping the search engines in mind. Apart from using the keyword phrase in the headline and title of the page, density of the keyword phrase is another factor that plays a vital role when writing optimized copy.

Through the years of doing SEO we have learned quite a few tricks of the trade that we will unfortunately not share with you at this point. We will however offer you our services. Therefore if you are a website owner who has yet to enjoy the many benefits of having a high ranking website, contact us. One of our representatives will get back to you immediately so that we may discuss which way we can help your site to rank higher up in the Google listings and in the process improve the volume and quality of traffic to your website.

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Google Listings

Why You Need To Be On Top On The Google Listings

How do you get to the top of the Google listings?