Google Optimization

One of the key factors when it comes to improving the page ranks of your website is Google optimization. This is something that not all website owners realise and as a result they might end up designing and developing a website that is not search engine friendly, minimising the marketing value of their website.

The term used for optimizing a website is known as search engine optimization, or SEO for short. Now what this is is a process that was created in the mid-1990s by webmasters and content providers to improve the volume and quality of traffic to a website from search engines such as Google. This is done by means of “organic” or un-paid search results as oppose to search engine marketing (SEM) which is paid for by the website owner. When Google optimization is applied correctly your website should typically appear higher in the search results when somebody does a Google search, allowing it to receive more unique visitors from the search engine.

If you have a website that is currently not search engine friendly or optimized in any way then there are ways and means to give your site a makeover to allow Google optimization. Of course this will be a lot easier if you acquired the help of a company such as iLead Online whose experience and knowledge allows us to provide you with the specialised service of search engine optimization. Whether you have an existing website or need a new one to be created from scratch, we will be able to assist you.

When you first contact us we’ll begin the process of establishing what it is you require your website to do with regards to specific goals you might have in mind. This could include anything from getting your potential client to purchase your product or service online or merely getting them to contact you. During this period we will create a unique search engine strategy which requires that we evaluate your site as well as the competition’s. When it comes to Google optimization one thing should be made very clear and that is that there are no short cuts. Yes you might try one way and achieve a little success, but ultimately, when you truly want to see results, search engine optimization requires labour, and you may very well not see the fruits of our labour within weeks. But think of this way, this is a long term investment.

With our search engine strategy we have created for you we would have done our research on keywords and keyword phrases that is most relevant to your site. Some industries such as gambling, porn and flowers are much more competitive than others and as a result it is more difficult to get the chosen keyword phrases of these sites to rank. The key is to find the keyword phrases that aren’t so sought after but still attracts the right kind of readers to your site. If for your instance your business is a real estate agency it would be wise to aim for keyword phrases for your particular area. So instead of focussing on real estate rather target real estate Gauteng or real estate Johannesburg, and so forth. There should also be more focus on specialised search terms such as commercial real estate or investment properties for sale. Another factor that needs to be given some thought is spelling mistakes. In the real estate industry for instance one of the most common misspellings are realator instead of realtors which the search engines will read as two different targeted keywords, and although you might not make such a mistake, the possibility is there that your potential client will.

With regards to the visual side of creating your website simplicity is always best. If there are too many elements that makes it difficult for your potential client to move around they will ultimately get frustrated. For Google optimization purposes it is wise to use multimedia as little as possible. This includes flash animations, videos, music and so forth. The reason for this is because search engines such as Google do not like them as they are still considered to be indexable content. Also, as we are living in a rushed society where people have little patience your reader will quickly move onto the next website if yours is taking too long to load. If you just have a look at the world’s most successful websites such as Amazon, CNN or Google you will notice that they keep it eloquently simple, fast and visually appealing.

Now we come to the nitty-gritty of Google optimization. Once we have done the research, created the strategy and made your website visually appealing as well as search engine-friendly, the optimization of content process will begin. Within the world of optimization content is king! As we’ve stated before a lot of thought has to go into picking your keyword phrases. Only once we’ve considered all the variations and analysis for the various keyword phrases will we begin to create the content for your website. For this we employ the service of professional SEO copywriters whose sole purpose is to create high quality informative content which is optimized in a specific way to draw the attention of the Google spiders. Through our experience we learned that it is better to rather create one page per keyword phrase instead of using two or more keyword phrases per page as Google will check for keyword density when doing a search.

There are literally millions of existing websites and many more are created on a daily basis. Keeping this in mind you will understand why it is important to continue with your Google optimization to ensure that your website maintains its value. At iLead Online almost all our clients who acquired our services as online marketers and search engine optimizers prolonged their contracts as they could see what a difference it made with regards to their ROI. We are constantly evolving to ensure we keep up with the trends and technology of optimization and in doing so offer our clients a service that is steadfast and precise. Should you require more information on this topic of Google optimization please feel free to contact us, and we’ll get back to you right away!

Please make use of the response form below if you would like to ask a question or send us a comment.

* Compulsory Fields

Full Name: *
Company:
Contact Person:
Cellphone: *
Telephone: *
Fax:
E-mail: *
Comments: *
Security Code: *

Google Optimization

What Is Google Optimization?