IT Marketing | Marketing

IT MARKETING

When selecting an IT marketing agency to handle your Internet promotions and help establish a powerful online presence, the company should offer you a comprehensive, but ethical service.

Consider whether the IT marketing company adheres to the following ethical principles:

Guarantee of spam free email marketing strategies

Avoiding over optimization and keyword stuffing methods to obtain good search engine results

Provision of accurate and reliable feedback and figures for marketing performance

Not making promises which cannot be delivered on

Adhering to policies of strict confidentiality when applicable

Being dedicated to the promotion of your company�s image in a professional manner

Transparency in procedures followed.

When selecting an IT marketing agency to handle your Internet promotions and help establish a powerful online presence, the company should offer you a comprehensive, but ethical service!

— J. Nortje (Marketing Director)

The Intoweb IT marketing company adheres to all of the above principles for ethical online promotion of our client sites and has more than a decade�s experience in the Internet environment, which enables us to provide sound advice to help our clients avoid pitfalls in Internet advertising.

Keywords used in optimization to help you establish whether the keywords are indeed relevant to your site�s content. This is necessary to assess whether the traffic generated are relevant. Unethical practices such as the use of for example, sexual terms not related to your content, can seriously harm the image of your site and even though your site may receive thousands of hits, none of them are relevant. It is important to select keywords directly related to your products and services to ensure that targeted traffic is obtained.

Full statistics and tracking of visitors and promotion campaigns. Without measurement tools for the success of advertising campaigns, you have no way of telling how successful a specific promotion is. Don�t take the representative�s word for performance. You need reliable statistics and reports on the performance of your website, traffic and promotion campaigns. The company should be able to supply you with regular feedback and reliable data regarding the above.

Details about submissions to search engines. It is easy for a company to guarantee that your site will be submitted to thousands of search engines. The problem is that many of the directories and search engines where your site has been submitted can still reject the submission because of spamming methods used. Even if your site has been submitted to these engines, they may not be relevant at all. The company must be able to proof that your site has indeed been submitted to relevant engines and in the correct manner for inclusion.

Link exchange program proof. When a company offers to create incoming links, you need to know that these links will indeed be valuable. When incoming links from questionable sources are used, your site can also be blacklisted. It is thus important to only have reciprocal links with reputed sites. Any sites using spam or having a bad name with search engines, linking to your site, can thus seriously influence your page rank in a negative way. The promotion agency must thus be able to show which companies have been approached and that those links are indeed relevant to your site�s content.

No linking to direct competitors. If your site is interlinked with a direct competitor, your sales figures can drop because clients now also become aware of the competitor�s products. The agency must thus be able to show that your site is not linked to a direct competitor.

Beware of fly by night IT marketing companies promising the world in a short time. Effective online promotion is not gained by guerilla techniques. Even though you may experience short term positive results, you may find your traffic figures dwindle within two months, and being blacklisted for unethical techniques used.

Making use of a reputable IT marketing company with a record of service excellence and high ethical principles, such as Intoweb, benefits you. We provide full information on all of the above as assurance to our clients of using only sound promotion techniques which will only enhance your site�s image on the web, and not damage it in any way. Contact us for sound advice on Internet promotion before you select a promotion strategy.

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You will be able to get hold of us on: seo@etraffic.co.za