MARKETING & ADVERTISING
Traditional marketing and advertising methods are not as effective as previously. Even the twenty second power ad on television or radio cannot compare to the effectiveness of Internet marketing and advertising methods.
Consumers now have mobile devices which form much better targets for ads. When they are not busy with their mobile phones, they are surfing the Internet or reading their emails. Less and less time are allocated to the television and radio. The mobile networks and the Internet are much more cost effective marketing and advertising vehicles than other media, including printed media.
Rather than overloading consumers with billboards next to the highways, magazine ads, telesales, mail orders and more, the Internet provides a method that doesn’t entail pushing and overloading. Users get tired of ads on every pole and around every corner. They hunger for the choice to make use of ads rather than having the ads forced on them.
Good marketing and advertising methods respect the consumer. The Internet provides several ways for finding out what the consumers want. Through online surveys, polls, and web usage statistics of your site, you can establish what the consumers want, how they want it, how much they are willing to pay for it and when they need it.
Traditional marketing and advertising methods are not as effective as in the past!
— J. Nortje (Marketing Director)
Is the Internet really a better promotion medium than printed matter and other media?
It is natural for people to be skeptical since the old methods have worked extremely well in the past, and in many instances still do. It is not to say - throw out any other publicity and promotion vehicles. What is important is to realize that the Internet and the mobile phone market as promotion vehicles have far better results and provide the ability to expand a company’s market globally. There are those who prefer to market to a small targeted group for a specific region. They too can make use of SMS, MMS, and Internet marketing and advertising since their consumers have mobile phones and spend a lot of time on the Internet.
The cost effectiveness of the Internet as promotion vehicle is evident in the fact that the cost of Internet promotions and spending is far below that of other media. At present the spending on this medium in relation to other vehicles is only around 4%.
Does this proof that other media are better?
No, it shows that companies have not yet adapted their promotion policies and are missing out on the largest market ever since the majority of consumers in for instance, real estate (77%) make use of the Internet in their searches for property. If companies still don’t think that they need to spend money on Internet promotion, they are missing out on the boat. The Internet is the fastest growing vehicle for promotions. It is growing faster than spending on magazine ads, television, DVD’s, printed products etc. It is the number one vehicle to reach consumers. Even in developing countries, consumers make use of wireless devices to access the Internet, emails and multimedia messages.
Selecting a marketing and advertising mix that works for the Internet include:
- Monitoring and tracking of promotion campaign performances
- Monitoring of user behaviors and needs
- Analyzing the web analytics reports to establish changes needed
- A variety of methods to build branding and customer loyalty
- A mix of information and promotion rather than direct selling all the way
- Methods for obtaining feedback from the clients
- Techniques for tracking the profitability of solutions
- Ways to show appreciation for customer support
- Innovative methods for penetrating unexplored markets
- Creative ways to bring your message across
- Cost effective approaches to expand your market and increase sales.
Making use of an experienced and reputable online Internet service solutions company, such as Intoweb, provides your company an edge for online marketing and advertising. Our services include business advice, emails, design, MMS and SMS, affiliate programs, pay per click promotions, search engine optimization, submission and management, tracking of user behavior, web analytics, link exchanges, articles and more as part of the perfect promotion mix for your company. Contact us to help you customize your online promotion efforts according to your client and company needs and budget.
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