MARKETING PLAN
As business owner you are not new to the effectiveness of a properly constructed marketing plan. You may not have written it down on paper, but if successful, you most probably followed and executed the steps in a logical order. The same principles apply to the online environment, with a few additional considerations, because of the need to get an excellent response rate and tremendous traffic on the web to secure ongoing success in the competitive Internet climate.
The following steps form part of the creation of an online marketing plan
- Strategic breakdown – assessing the online environment, client requirements and behavior, the competitors and changes that will affect the way you promote your company, as well as actions required to deal with these variables.
- Establishing goals – deciding what role the Internet presence plays in relation to the company’s offline position. Assess if the Internet funnels will be used to compliment existing promotion strategies or are to replace them.
- Structuring thrusts to have clear and identifiable solutions including:
- Target audience solutions
- Creating an online position
- Differentiation
- Prioritizing
- Segmentation of solutions
- Expansion goals and solutions
- Customer relations building
- Financial management
- Identifying products and services
- Pricing products and services
- Communication facilities
- Implementation of the marketing plan – can involve revamping of the website or designing a site from scratch, creating new promotion solutions such as SEO, content provision, keyword research and usage, traffic monitoring, MMS, SMS, email promotions, joining an affiliate program, pay per click ads, and networking through links etc.
As business owner you are not new to the effectiveness of a properly constructed marketing plan!
— J. Nortje (Marketing Director)
These four steps are essential for online success. The Intoweb Internet solutions provider, design, training and promotions company has a decade’s experience in building online promotion campaigns for small, medium and large corporations. With our combined expertise of the IT, Internet, advertising, design, business analytics, search engines and web copy writing fields, we are able to assist you in setting up a workable marketing plan for your specific requirements.
Our e-traffic building packages can be applied directly for businesses entering the online environment and well established enterprises on the Internet. Sometimes all that is needed to gain the competitive edge is a few small changes and a focused drive to get the traffic and sales figures required.
A concise but comprehensive marketing plan for instance, can include a combination of positioning and expansion solutions:
- Building client confidence and loyalty as well as credibility with them through informative and useful articles on your website.
- Building additional sales funnels through email newsletter campaigns, which in addition provide high response rates, return visits, sales conversions, credibility and loyalty with clients.
- Retaining of existing clients through several CRM strategies including feedback forms, information request forms, auto responders, incentives etc.
- Gearing for online purchases through e-commerce facilities.
- Obtaining direct sales through pay per click advertising through Google Adwords.
- Using affiliate programs as offered by Intoweb, where you only pay for results and have Intoweb promote your products and services.
- Gaining an excellent ranking through the increase of link popularity of your site through the Intoweb link exchange program.
- Making the most of viral promotion techniques.
- Expanding your market to mobile users through SMS and MMS promotions, which also increase sales conversions tremendously.
- Branding through banner advertising in the affiliate program as offered by Intoweb.
- Using press releases to build client confidence and creating awareness of promotions.
- Making use of search engine optimization of web pages for maximum exposure.
- Submission to relevant search engines for inclusion in their indexes and becoming findable.
- Monthly keyword research, monitoring, updating and promotion techniques utilization.
- Making use of Google Analytics to monitor usage of the site and adapt promotions accordingly.
Intoweb offers advice for free and help our clients make use of the most suitable marketing plan for their specific goals and objectives. Contact us to help you reach the right target audience, establish a niche, expand your products and services awareness, and get the sales you require.
Contact Us info@etraffic.co.za
Market Research Company
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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