MARKETING THAT WORKS FOR THE INTERNET
Marketing that works for the Internet entails a combination of advertising and promotion techniques. The correct application of the advertising methods as discussed below guarantees an excellent return on your promotion spending.
Pay Per Click Advertising (PPC)
The Internet is divided into two main search streams. Those who use search engines to obtain information and those visitors who make use of sponsored advertisements to obtain the information they require. The second stream is targeted through PPC ads which can either be placed next to organic search results or appear on the websites of participating site owners. Intoweb offers our clients marketing that works through affiliate programs and Google Adwords campaigns to ensure our clients benefit the most of this type of promotion.
PPC through Google entails the bidding on specific keywords. The selected keywords are linked to specific landing pages of your site where the user can make purchases. Small copy ads with catchy headlines are written to ensure that the user’s attention is drawn. The client pays for every click through and can establish how much he/she is willing to pay. A set budget is required to make the most of PPC at Google.
Through our affiliate program, we create sites dedicated to the promotion of your company’s products and services. Our experienced copy writers craft excellent articles to promote your company and we place a banner according to your company’s image on top of the article pages.
Marketing that works for the Internet entails a combination of advertising and promotion techniques!
— J. Nortje (Marketing Director)
This banner is used to create brand awareness and to entice the users to click and be taken to the landing pages where they can either make purchases or request more information. Once the actions are taken, they count as click throughs. You have full control of these leads and can monitor them. If you think a lead is not valuable you can delete it and don’t pay for that click through. All the articles are written to portray a positive image of your company, and should you at any stage feel that an article will not contribute to sales, you can delete it.
The site forms part of our affiliate network of high ranking websites at Google and thus increases traffic to your site, as well as ranking of your site in the search engines. Apart from these two benefits, you also build network relations, branding and credibility. This form of pay per click advertising provides you with marketing that works in the short and long term.
It is cost effective as you only pay for results and helps to increase sales conversions tremendously. It is also fully measurable and you thus have a way to assess whether we are true to our word in providing you marketing that works solutions.
Organic Searching
The other part of Internet users utilize organic searches to get to information of companies and products. Without being visible to search engines, a site cannot hope to attain good placement for specific keywords and thus attract visitors. With search engine optimization, our online experts analyze your page and make the changes necessary for search engine and user friendliness. This includes:
- Keyword research and strategic placement of the keyword phrases on your site.
- Content to build credibility, provide return visits and help the search engines to find your site relevant to the keywords.
- Making sure that the Meta tags, title tags, alt tags, and anchor text links, as well as headings and layout are used in the correct way to ensure indexing by the search engines.
- Submitting your site to the major search engines.
- Monthly monitoring of the optimization and traffic to the site.
Every time a person makes use of specified keywords relevant to your site, your site then also comes up in the top ten to twenty organic search results. An understanding of the algorithms and changes thereof is required to fully make use of organic searches to drive relevant traffic to your site.
These are the two main marketing that works solutions we offer. Other methods that can be used in combination with the above two that we offer include:
- Opt-in lists and email newsletter campaigns
- MMS and SMS promotions
- Link exchanges
- Banner ads
- Referrals
- Interactivity and CRM
- Ecommerce
- Design and hosting solutions.
Making use of a professional online Internet promotion agency for marketing that works is cost effective. Measurement of the promotion agency’s performance is possible through web statistics and campaign monitoring software.
Intoweb, as one of the leading Internet solutions providers in the world, provides our clients measurement tools to assess whether the solutions we offer are indeed working for them. Contact us now to benefit from the combination of marketing that works techniques offered by Intoweb!
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
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