MARKETING WEB PAGES
There seems to be a constant debate about the advantages and disadvantages of marketing web pages through SEO or PPC. Deciding which one is best for your requirements or if you should make use of both can be complicated. Intoweb recommends both techniques in conjunction with other advertising, branding and loyalty building methods including:
- E-newsletters
- Mobile promotions
- Referral and link building
- User friendly design and lay-out
- Useful and informative content
- Affiliate participation
- Banner style adverts
The above techniques however, can only be used with effectiveness once your site has a relatively good ranking. Understanding the pros and cons of both SEO and PPC may help you to decide which road to go for building traffic.
As mentioned good page rank and visibility on search engines are paramount to ongoing success. As such a minimum level of SEO will always be required. Companies wishing to obtain faster results however, can make use of PPC to get a head start.
SEO, this is the method of making a site or pages visible to search engines for specified keywords!
— J. Nortje (Marketing Director)
What is PPC?
PPC or pay per click or cost advertising is method used where you bid on keywords relevant to your site’s content. Once you have selected and obtained the keywords, you write an attention drawing heading and a small ad copy to attract the user’s attention. These ads are also called sponsored links and when used at Google, they are known as Adwords. They are placed next to the search results of queries related to the keywords you have chosen. You pay for every click through.
Google has announced as a measure to fight click fraud in that Adwords advertisers will only pay once a specified sales conversion rate has been achieved. This is still in beta form and only available to US citizens and if the Adwords are displayed on participating websites in the Google Adsense program. The rest of the world has to wait until the test period has passed.
Benefits of PPC for Marketing Web Pages
- If you have the budget it is an excellent way to attract visitors.
- It is a well-suited method for obtaining direct sales as the visitors expect advertising copy and are already prepared to make purchases.
- Workable method for attracting visitors in a short period.
Disadvantages of PPC
- You must have a set budget in order to get started and continue to bid on keywords.
- You only reach 40% of the Internet users, the other 60% remains untouched.
- You still need optimization for specified keywords.
- If you stop using PPC, the benefits can be lost within a short period.
SEO (Search Engine Optimization)
This is the method of making a site or pages visible to search engines for specified keywords. as well as improving overall search engine friendliness.
Important Factors for SEO Include:
- Keyword selection is extremely important
- Placement of the keywords on the pages
- Meta, alt, title tags and headings need to be optimized
- Content must be provided and should be relevant to the specified keywords
- Linking within the site to other pages of your website also plays a role.
Benefits of marketing web pages through SEO
- Many search engines include your site for free
- You reach 60% of the internet users
- Once optimized, you will also have better results with PPC
- Excellent way to get good ranking.
Disadvantages of Marketing Web Pages through SEO
- Takes longer to reach the top ten to twenty results
- Is an ongoing process and time consuming
- A thorough understanding of search engines index is necessary
- Competition for keywords can be fierce
- Search engines frequently change their algorithms and you need to adapt.
With both methods there are advantages and disadvantages. Since the online environment is not static, for ongoing success inbound links and other promotion methods as mentioned at the start of the article, should also be used.
Intoweb as and ISP, SEO, design and advertising company, has the knowledge of all the available and new methods used to get ongoing traffic and sales. Contact us to help you not only succeed in the short term, but gain permanent success when marketing web pages on the Internet. Let us help you decide which methods are more suitable for your situation to help you reap the benefits of our expertise.
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
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