Search engine marketing is one of the most effective ways for promoting your website since the majority of users find websites
through the use of keywords. Intoweb provides a comprehensive advertising training course to help you obtain the search engine
optimization (SEO) skills.
SEO - Online Advertising Training Course
Search engine optimization has been proven as the online marketing tool which delivers the best results. Without proper
optimization and submission, no website will be able to get one of the top rankings. In combination with other marketing tools
such as pay-per-click, link exchanges, email marketing, affiliate programs, banner ads and viral marketing, companies achieve
excellent return on their investments. SEO is however, still the key to this success.
Intoweb provides a comprehensive advertising training course to help you obtain the search engine
optimization (SEO) skills.
— J. Nortje (Marketing Director)
Limited knowledge of SEO can Cost You
Most companies have to make use of SEO professionals because of the specialized nature of this marketing tool. Although
awareness of the effectiveness of SEO is not limited, knowledge about the process is still in the hands of a few specialists.
Intoweb has realized that smaller companies and even larger corporations all desire to learn more about this highly effective
technique for driving targeted traffic to websites. We thus offer an SEO advertising training course to help clients in becoming
experts in this field and thus save money while increasing their income from their websites.
As a result of the increasing demand to learn how to optimize for best results, Intoweb has in addition to our comprehensive
marketing solutions, developed a SEO advertising training course to teach you the ins and outs of this electronic marketing tool.
Our years of experience in this field, combined with our reputation for excellence, make us the best possible institute for teaching
people about online marketing.
Although we are also known for our many other Internet, marketing and IT courses, our SEO specialists are ready to impart their
knowledge to you through the SEO advertising training course.
Why do we Share our Knowledge with you through this SEO Advertising Training Course?
Since SEO plays such a vital role in the placement of a website and the subsequent visits which are necessary for the generation
of income on the Internet, we empower our clients through these courses to gain the skills required to ensure the success of their
websites. It is also attended by people wishing to become SEO specialists and those who want to expand their knowledge of Internet
marketing tools. Several web designers, marketers and business owners have already attended and achieved success through SEO.
What does the SEO Advertising Training Course Entail?
The idea with search engine optimization is to gain good search engine ranking for websites and drive targeted traffic to the websites.
The SEO process includes:
Research and selection of the right keywords and keyword phrases.
The strategic placement of those keywords on a website to attract sufficient search engine attention without stuffing a page. It should
also not influence the readability of information.
Creating content for the specific keywords through the art of copy writing.
Selecting the correct number of keywords and knowing how many times they can be repeated.
Creating Meta tags and understanding how spiders or robots crawl through pages for indexing purposes.
Selection of domain name and titles for optimal results.
Understanding the basic HTML coding behind a website for SEO purposes.
Populating a web page with the correct amount of content to keep a balance between search engine and user friendliness.
Selecting the web editor and knowing how the use of frames, Flash, animations, java etc. influence page rankings.
Placement of internal links and understanding which links are seen as most important by the search engines.
Creating a balance between inbound and outbound links.
Understanding what techniques are considered unethical by search engines and how to prevent over optimization.
Knowing how to make even graphics searchable and how to balance the use of images with content.
Understanding how a site lay-out affects search engine placement.
Understanding the complex indexing methods of search engines.
The above are just a few aspects of SEO which anyone who wants to get highly relevant traffic to a website, should know and be
able to implement. This type of knowledge can give you the competitive edge you need to succeed in the online world and is taught
through the Intoweb SEO advertising training course. Contact Intoweb to learn how you can benefit from SEO knowledge and skills.
If you would like to find out more about the advertising services which Intoweb Marketing provides as a specialist advertising
agency in the field of online marketing, Contact Us now!