optimize your website for the chosen keywords

If you want to get the visitor rates, sales and profits you need from the Internet, you must optimize your website. Without doing this, it doesn’t help if to submit your site to search engines and inbound linking cannot be obtained. This means your page will be stranded on the 6th or last pages of search engine results if you are lucky. To get the traffic required for survival and success in the online environment, your site needs to be listed at least on the first page of search engine results.

Even if you decide to go the pay per click route, you still need to optimize your website for the chosen keywords. Since the majority of visits are normally generated through search engine queries, it is fatal for your online presence to believe you don’t need to make use of SEO to build a steady stream of visits.

It entails more than keyword placement on the site. It involves linking, content, structure, layout considerations and more. It is enough to let a person become discouraged, but the Intoweb traffic building company with its team of SEO specialists, copy writers, online marketers and designers is here to assist you in the process. In fact, we take care of the whole process.

Before we start with changes, we do proper keyword research, conduct a web page analysis and review your competitors on the web. Apart from this, we know that you require control and some form of measuring the results of our efforts. It is for this reason that we provide you with Google Analytics and a web traffic monitoring package.

Our strategies form part of the white hat or acceptable and ethical optimization techniques as underwritten by the major search engines. When we optimize your website the following steps form part of the process:

Keyword relevancy

We conduct research on the high targeted and low targeted key phrases normally used for businesses, products and services in your industry. We then look at your specific target and how they will search for related products. This information is used to provide your site with content and to place the keyword phrases at strategic spots on your site and all related articles and press releases written for your site.

It is for instance, important to have a minimum of 250 words on a page with the keyword phrase as near to the top and bottom of the page as possible. The correct density level for the keyword phrase is also ensured to avoid being penalized for over optimization. In this instance we also make use of the spaces between the headers, include bold or italics and anchor text links where it will enhance the ranking of the page.

Meta and other tags

Off the page factors can also contribute your site’s ranking and we thus also optimize your website through the inclusion of Meta, alt, description, keyword, and title tags. Search engines that still make use of these tags for indexing relevancy assessment have specific requirements which you need to adhere to for inclusion. Some engines for instance, require less than 50 words in the description area, while others allow more words. The description field is important as it is the display of your site that will appear in search engine results where the engines still make use of Meta tags.

Content

As content is vital for return visits, indexing, and getting incoming links, as well as building credibility, and informing your clients, we also look at content. You can go without articles, but seriously hamper your page ranking. When you optimize your website, you need to create web content. We have a team of professional copy writers who are able to create relevant, informative and keyword enriched articles about your company and its products or services. The intent of the articles is also to get the user to return to your site and to make purchases.

The articles are structured in a specific way to achieve the best results at search engines and to provide useful information to the visitors. This in turn also leads to more visitors referring others to your site and increases traffic to your site.

Apart from the above, the pages are submitted to the major search engines and their performance monitored. Incoming links are created through link exchanges with reputable and high ranking sites. Get the help you need to optimize your website, contact Intoweb!

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OPTIMIZE YOUR WEBSITE

Keyword relevancy

Meta and other tags

Content