PPC CAMPAIGN
Running a PPC campaign can be a cost effective way to obtain tremendous sales and direct sales conversions. The multiplicity of this advertising method has numerous advantages for website owners. Management of the marketing effort for profits can however, become a nightmare and may interfere with your day to day business.
To understand how you can benefit and profit from a PPC campaign with the help of Intoweb, a bit of background on the working of the promotion technique is provided.
What does the PPC campaign involve?
It stands for pay per click or pay per cost advertising. It is the planning and placement of guaranteed smalls on the right side of the search results in search engines such as Google and Yahoo! It entails the bidding on specific keywords. When the keywords are “won” the ads surrounding the specified keywords appear on the search results pages when the user makes a search which entails the particular keywords.
The placement of the ad depends on the place bid won. If for instance, you made a bid on a keyword and came third; your ad will appear third in the sponsored link results. When the user clicks on the keyword ad, he/she is taken to a landing page where a purchase or order can be made.
Running a PPC campaign can be a cost effective way to obtain tremendous sales and direct sales conversions!
— J. Nortje (Marketing Director)
These ads can also appear on websites that participate in the program and receive commission for displaying the ads on their pages only when the user clicks on them.
Benefits
- Steady and more secure way to drive traffic to your site than with other promotion techniques.
- Good method to use for obtaining a high sales conversion rate.
- Cost effective since you only pay for results and not for the ad’s display.
- Guaranteed placement of the ad since the bidding spot has been purchased.
- Easy to setup and monitor results of the PPC campaign.
What form does the ad take?
It is normally a script, thus words. A heading is given that can refer to your website, the keyword or entice the user to click on the ad. A small amount of words, normally one or two sentences are placed beneath the heading for further description.
What is the cost involved?
Unlike popular thinking, it is not an expensive endeavor although a setup fee is normally required. A workable budget of a minimum of $200 is recommended to get you started with the bidding for the keywords.
How often should a person bid?
It depends on the search engine. Clients have a lot of control and can specify how long an ad should run. This gives them better control over their budget and marketing effort.
What about management?
Managing the PPC campaign does involve some skill and a lot of monitoring which can be time consuming. As a solution to this, Intoweb offers our clients PPC campaign management options. We make use of the tools for researching the most suitable keywords and use a combination of targeting high demand and low demand keywords to ensure you get the most traffic.
We help you create workable ads for maximum click throughs and make use of the tracking and monitoring tools available to manage the promotion drive for you. We check the performance and placement on a daily basis and manage the placement of the ads. Our clients have all benefited tremendously through our advice and management of their promotion efforts.
We save you time, and provide you the best results possible within your budget limitations. If taken into consideration how much a small ad can cost you in a newspaper or magazine with limited exposure, using this method to get traffic and exposure is far more cost effective. If for instance, you take Google as the vehicle your ad has the potential of reaching 40% of Internet users.
Consider the millions of people using the Internet on a daily basis, the figure becomes enormous. Also add the benefit of highly targeted advertising and you can understand why running a PPC campaign is so cost effective. If your ad is linked to direct sales rather than your home page, the results are even better.
Contact us at Intoweb to help you get through the red tape and make a success of you PPC campaign.
Contact Us info@etraffic.co.za
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