SEARCH ENGINE OPTIMISING
Search engine optimising holds tremendous benefits. Without it sites struggle to get good placement and traffic. Even when they make use of pay per click advertising, they still miss out on the majority of users on the Internet.
How is does the process work?
It is a logical process whereby a site is made visible for spiders and bots by making slight changes to the layout, design, off page aspects and visible parts of the site. It includes the structuring of content and keywords in a strategic way and making the most of headings. It also includes making use of alt tags to make images also visible for the spiders and enhancing keyword density. Other factors such as amount of words come in play and the creation of workable Meta and title tags.
It is not a revamp of a site, although there may be instance where the overuse of Flash, JavaScripts, robot.txt, images, and definitely frames, may necessitate additional changes. The overall image is normally not touched by search engine optimising techniques.
We have a trained and experienced team of SEO specialists who monitor the changes in algorithms and indexing patterns of spiders.!
— J. Nortje (Marketing Director)
Benefits of the process
- Increasing site visibility
- Becoming more searchable
- Increase in traffic
- Increase in page ranking
- Higher return rate
- Higher sales rates
What practices should you avoid when doing search engine optimising?
- Keyword repeating in the Meta tags as well as on the visible parts of the page. Many websites have been penalized and even blacklisted because the keywords appeared too many times in the Meta, alt, and title tags and the body of the web page. Often times a website owner has done this without even realizing it when bold, italics and interlinking have been used too often with the specific keywords.
- Too many keywords in the Meta tag can also seriously hamper the site’s ranking. Rather than using too many keywords, stick to one or maximum two phrases.
- Too many interlinking in the website. Although it is a good technique to link one page through text links to another, over doing it can cause penalties against a site.
- Having too much additional text below the body end tag. The spiders or bots are highly intelligent crawlers and pick this technique up as an attempt to fool them.
- Having double text, which is where text not visible to the human eye is placed in the HTML code and made the same color as the background. This is a definite no-no for search engine optimising.
- Avoid the use of several sites or mirror sites as this practice is quickly picked up and leads to penalty marks or even blacklisting. It is when one site is used to direct users to another site, while the first site is of no other use than being a way to trick the bots.
- Avoid link farming and obtaining incoming links from large sites offering links to your site for free. The links from these sites are of no value and only cause penalties. Only get links from high ranking sites where your link will be placed at a prominent place on the site. The site’s content should also be relevant to your site.
How can Intoweb help you with search engine optimising?
We have a trained and experienced team of SEO specialists who monitor the changes in algorithms and indexing patterns of spiders. These SEO specialists also know how to avoid unethical techniques and make the most of white hat or acceptable methods for the process of search engine optimising.
The correct length of articles and the best selection of keywords and their placement are some of the factors taken in consideration. Apart from this, we make use of the Google Analytics and Page Rank facilities to help your site comply with all the requirements for good placement.
Once the process has been completed we also create a balance between incoming and outgoing links through a link exchange program with high ranking and relevant sites. We create a sitemap and advice on layout changes.
To have your search engine optimising process streamlined and successful the first time around, contact us at Intoweb for advice and assistance.
Contact Us info@etraffic.co.za
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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