WEBSITE AUDIT
Doing a web site audit once off or even every six months to assess its performance or identify problem areas that need correction is essential if you want to get a number one spot on search engines, retain existing customers, expand your client base and improve sales conversions.
A number of aspects are dealt with when conducting a web site audit. As is the case with everything you come in contact with on a daily basis, spotting the shortcomings can be difficult.
Take for instance your house. If you have been living in it for two or more years, you are likely to overlook small and even large shortcomings. As soon as a potential buyer enters the house, even the smallest shortcoming is highlighted because the buyer looks with a critical eye. This is why a web site audit from an independent entity such as Intoweb, can help you to objectively assess your website.
The information obtained from the web site audit can be used to enhance the lay-out, design, search engine friendliness, usability etc. The promotion campaigns associated with your site also come under the spotlight.
web site audit once off or even every six months to assess its performance or identify problem areas that need correction is essential!
— J. Nortje (Marketing Director)
Intoweb provides clients professional analysis to find out for example why:
- Competitor sites are more popular than theirs
- Traffic to their sites has decreased or stagnated
- Users don’t add the site to their favorites
- Return visits are low
- Specials and promotion opportunities are not used by the visitors
- Forms are not completed
- Feedback is not received
- No referrals are made
- Users get to the order page but don’t make the purchases
- Site doesn’t come up in search engines.
With the measurement tools used by Intoweb, in conjunction with our team’s expertise in every area of IT, business performance, marketing, web design and the Internet, we are able to provide you a full and comprehensive web audit that provides you with answers and solutions to improve the following areas:
- Visitor rates
- Time spent at your site
- Return ratios
- Sales increases
- Sales conversions
- Professional image
- Credibility
- Inclusion in search engines
- Link popularity
- Site popularity
- Feedback
- Closure of transactions
- Effectiveness of online promotion campaigns
- Lay-out and design
- Security
- Customer relations
- Retaining existing customers
- Expansion into other target areas
- User friendliness
- Search engine friendliness
- Branding
Against what is the website measured?
We can conduct a web site audit for specific areas and measure your website on specific criteria against:
- Competitor sites performance
- Customer needs and requirements for your site
- Your own goals and aims
- All of the above, including design.
What does the web site audit entail?
We look at on page and off page factors that influence your page rank and placement at major search engines and also evaluate the lay-out, design, loading, usability and popularity of the site.
A poor performance at search engines for instance, can be due to:
- Not being submitted properly
- No meta, alt, and title tags
- Over optimization of page content
- Poor linking practices
- Inclusion of scripts that prevent spiders from crawling your site
- Use of frames which make your site difficult to index
- Not full usage of keyword potential and content
- Too many images and no content
Poor customer retaining rates can for instance, be caused by:
- Design and lay-out factors
- No usable content
- Content not targeting the right audience
- Poor feedback system
- No referral system in place
Poor visitor rates can be caused by:
- Non-inclusion in search engine databases
- No optimization for specific keywords
- User unfriendliness of site
- No credibility
- Site loading problems
- No incoming links and poor page rank
Email campaigns, ppc ads, affiliate programs and more, also come under the spotlight. After the web site audit completion we provide you with a full report on your site’s performance at the search engines, your visitor rate, problem areas and most important - solutions for enhancing your website in all the areas mentioned. Don’t settle for survival on the Internet; get a web site audit to help you identify ways to improve your website’s performance. Contact Intoweb now!
Contact Us info@etraffic.co.za
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
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