WEBSITE BANNERS

The web site banner ad has several advantages above other promotion methods that cannot be overlooked. A well designed web site banner can increase sales conversions tremendously, build brand awareness and get the user to take action.

What is a web site banner

It is a visual display of a message from your company requiring an action from the user that is placed on other websites or selected spots to entice visitors to click on it and be directed to your landing or sales page.

It is a visual display of a message from your company requiring an action from the user that is placed on other websites or selected spots to entice visitors to click on it and be directed to your landing or sales page.

• It attracts potential clients and entices them to visit your site or make purchases.


• It is an excellent way to build a passive income in the long term.


• It is a pro-active form of getting desired and targeted traffic.


• Reminder of your company and thus builds branding.


• The performance of the promotion tool can easily be monitored with click through tracking.


• View rates can also be tracked and thus the difference in click through rates and view rates calculated.


• Pre-qualification of users can be done through this method of advertising.


• Potential of being placed at several places on the web and thus increases exposure.


• Improves incoming links and thus ranking at the search engines.


• Cost effective way to promote specific products and services.


• Useful way to inform clients about upcoming events.


• Can be used as an alternative to sponsored text link ads.

The web site banner ad has several advantages above other promotion methods that cannot be overlooked!

— J. Nortje (Marketing Director)

Ways Intoweb can help you increase the performance the promotion tool

By creating a web site banner that adheres to the following proven design principles for more effectives, Intoweb can help you to reach your promotion goals for this tool:

• Making use of the correct colors for the Internet environment


• Incorporating your company’s logo or branding


• Including action words such as “click here”; “click now”; “order here” we entice the visitor to take action and thus increase the click through rate.


• Helping to craft a powerful message that stands out.


• Not using long sentences of too many words as it is a visual display.


• Selecting the right display format for instance, static, animated, rotating etc.


• Creating a design format that is accepted by most websites.


• Designing according to the size specifications required for online advertising.


• Providing you with options that suit your budget and goal.

What does the placement entail?

Many website owners stay clear of this promotion method because they don’t know how to find suitable places for the display of the ad. Intoweb offers clients several places to display these ads where guaranteed click throughs are the result. Some places where you can place the web site banner include:

• Our network of sites related to your product or service


• Search engines offering space


• We locate sites willing to display the ad


• Our affiliate program


• Server programs where you buy ad blocks


• Make use of free exchange programs


• PPC programs.

How can the web site banner be customized?

Apart from the colors, design, and message we offer you even more options for customization. The design can for instance be focused on:

• Brand awareness


• Include a facility to entice visitors to make use of any of the promotions through the use of a selection menu that drops down with options


• Qualifying visitors through a targeted message and question.

How does payment work?

Sites offering space can charge you according to the click throughs, views, actions taken, or accept payment for display of the ad for a specified period. Intoweb helps you decide which options are most suitable for your goals and requirements.

What types are available?

As part of our commitment to service excellence, we provide you with several options including:

• Static designs


• Animated designs


• Rotating banners


• Rich media designs


• Html designs

A complete marketing mix is essential for success on the Internet and the web site banner forms an essential part of it. If you haven’t yet reaped the benefits of this type of promotion, you shouldn’t delay anymore. Contact Intoweb for assistance and guaranteed success.

Contact Us info@etraffic.co.za

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