WEBSITE CONTENT
Over use of keywords to gain a good ranking in search engine results is no longer a valid option, not in your Meta tag, and also not in articles on your pages. Quality web site content on the other hand, brings a regular stream of return visitors who become loyal customers, willing to buy and refer others to your site. Without excellent, well written, relevant and growing web site content you cannot expect long term success on the Internet.
Get help to succeed through articles
If you are struggling with writing winning articles or don’t have a professional Internet copy writer on your staff, you should get the help of professional and creative copy writer services, as offered by Intoweb. The Intoweb team helps you to build web site content to:
- Get excellent ranking in search engines for selected keywords.
- Build traffic because of good ranking and incoming links.
- Retain existing customers.
- Build client loyalty.
- Create credibility with clients as an expert in your field.
- Keep the attention of the reader.
- Get readers to take action and thus increase sales conversions.
- Obtain publicity.
- Build brand awareness.
- Inform users about your company, products and services in a way not possible through advertisements.
Quality web site content on the other hand, brings a regular stream of return visitors who become loyal customers!
— J. Nortje (Marketing Director)
Writing with the search engines in mind
The following principles are used when we create web site content to attain the above and can be used as guidelines when you write for the Internet:
- Creating a sitemap for Google and Yahoo! to ensure faster and more regular indexing of the site. Without a sitemap you can wait up to two months for the spiders to crawl your site again. Through the creation of a sitemap we ensure faster return of the search engines.
- Making use of RSS feeds to ensure indexing and further spreading of the news about new information.
- Creating limited, but relevant, text links to other pages in your website.
- Making sure that the keyword appears in the title tag and filename.
- Creating new and original web site content on a regular basis to ensure growth of access points in the search engine results.
- Placing keywords at strategic spots such as at the top and end of the articles and avoiding the over use of keywords.
Writing with readability in mind
Apart from the above techniques employed, readability on the Internet must receive a lot of attention when you write articles. At most, we normally can only absorb around 50-80% of what we read.
Reading from a computer screen is even more difficult as glare and eyestrain complicate the intake of information. For this reason the following guidelines are followed when we write articles:
- Using enough white space to place less strain on the eyes.
- Making use of bulleted lists to break apart long lists and blocks of words.
- Using headings and subheadings to create clearly defined sections to enhance comprehension rates.
- Writing shorter sentences than normal with variations in length to keep attention.
- Providing one idea per paragraph.
- Getting the attention of the reader within the first 10 seconds.
- Providing a clear understanding of what the article is about within the first two paragraphs as readers on the Internet have less time and are impatient. They scan more than they read.
- Utilizing bold, italics and formatting to enhance readability or place emphasis where necessary.
Focused writing
The web site content should be written in a concise manner and with the target audience as focus. This means that the wording should be adapted to the user. The reader shouldn’t need to have a dictionary close by.
In the same breath, before the article is written the user’s level of knowledge or expertise is kept in mind. Some of the articles are written for the novice or new comer to a product, field or service, whilst others are written for people who already have some background about a product or service.
The idea of the article is to inform, but at the same time persuade the user of benefits and credibility. It thus also aims to get an action from the user. Writing in this style takes some skill and training.
The articles are thus written for both search engine and user. If you bore the user, chances are that you will not get a return visit or sale. If you come across as a pure salesman, the defense mechanisms come in place and the sale is lost once again. Writing with a balance of personal addressing methods and professionalism is what is required.
Many more principles apply to the creation of web site content for traffic and customer loyalty building. We apply all the principles to create well balanced web site content. Contact us to help you keep your readers hooked and the search engines returning more often.
Contact Us info@etraffic.co.za
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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