WEBSITE STATISTICS
Determining your presence online can be tricky business as there are numerous ways to determine the websites statistics of your web page. Being on a good search engine optimization package will ensure that your online website presence is maximized and that the website statistics for your page are high. This invaluable tool is essential for website analysis and determining whether or not your website is effective.
In the Past
In the past it was considered fashionable and modern to have a “Hit Counter” on your website but with most fads and crazes this one is long gone. If you now have a “Hit Counter” on your website you are considered a newbie to the industry. A “Hit Counter” is an unreliable way to determine your website statistics as it can be manipulated in various ways.
A “Hit Counter is unreliable means of determining website statistics because it can be set to count anything from the number of unique visitors or the number of graphical elements that you have displayed on your website. The other thing with Hit Counters is that a webmaster can set the Hit Counter to start counting from a ridiculously inflated number to make it seem as if the site is doing better than it actually is.
Being on a good search engine optimization package will ensure that your online website presence is maximized!
— J. Nortje (Marketing Director)
Hits, Visitors, Pages
Obtaining website statistics is never a straightforward exercise and there are many different means of counting the traffic to your website. Different website statistic tools have different ways of referring to the traffic your website receives.
In the most straight forward sense of the word a hit is counted for every piece of information that is displayed on your website; therefore if you have five pictures that are displayed you will have five hits that are counted on your website statistics program.
A unique visitor is determined as one person visiting your website during the reporting period, in theory. This is determined by the Internet from the Internet Protocol (IP) address from which you are accessing the computer. This is also not an accurate means of determining the website statistics as in South Africa you are very rarely allocated a personal IP address as service providers such as Telkom generally have a block IP address which is the IP address for many people and not just one. Also people who access the Internet from work are accessing the Internet from one centrally IP address allocated for the company as a whole.
Collecting website statistics about pages can be a useful way to determine whether people spend twenty minutes on a web page or whether they visit three web pages within your website or just one. In determining which pages on your website are being frequented the most you are able to determining where would be the best pages for advertising opportunity and which pages you should improve. Is the page that you feel is the most important getting enough traffic. Using website statistics is the best way to analyze how to improve your site and whether or not the changes where effective.
The best way to determine the statistics of your site is to speak to a company such as Intoweb Marketing who specializes in online marketing and select a website statistics package that you are comfortable with. Stick to the same package so that you can evaluate the progress that your website has made with the same website statistics.
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This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
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