MOBILE MARKETING
Mobile sms marketing is a hot new form of marketing which utilises the global communication
medium of the cellular phone and sms to get your company's message heard by an increased number
of targeted consumers. Due to its speed and simplicity, the complex requirements of clients to
create unique campaigns can be met rapidly and effectively without the assistance of a technical
specialist. What's more is that mobile marketing systems also incorporate a unique custom campaign
tool set for the setting up of services, which are far more complex than one-stage interactions,
and are able to generate more revenue and a customer experience which is better; hereby creating
more satisfied, and in turn loyal, customers.
The mobile marketing solution is a powerful and extremely sophisticated web-based tool specifically
designed for the easy creation and management of SMS campaigns; and for this reason a number of big
business companies are starting to recognise the advantages which this marketing medium can provide
such as immediacy and immense savings in costs. With the emergence of mobile sms marketing, no longer
is placing an expernsive advertisement on a giant billboard at the side of the highway necessary as,
for a percentage of the cost, more customers can directly reached through their cellular phone and become
aware of your company.
The mobile marketing solution is a powerful and extremely sophisticated web-based tool
specifically designed for the easy creation and management of SMS campaigns!
— J. Nortje (Marketing Director)
Intoweb Marketing can provide you with this great innovative form of marketing. Besides throwing
out the limitations of older forms of advertising which contain limits according to geographics,
mobile marketing has the following features to boast:
- immediacy
- a 2-way dialogue between client and business
- a targeted focus on such specifics as age, gender, and geographics
- effectiveness
- cross-media by mixing with radio, print, and TV
- viral in the sense that customers can forward messages
- interactiveness
- great to use and easy to integrate with existing systems in place.
What makes mobile and SMS marketing further remarkable is that, because it is a wireless digital
form of communication, the customer services which are provided here through are highly efficient and
of world-class. As tied to the innate features of mobile marketing itself, the marketing campaign systems
that are designed in conjunction with mobile marketing are flexible, user-friendly, and easy-to-use, for
the creation of intricate and demanding marketing campaigns; without requiring the assistance of a
specialist. As such, through sms marketing and relative mobile data services which Intoweb Marketing
can provide to you, companies now have the opportunity to differentiate themselves from others working
in similar industries to theirs as well as to increase revenue.
The Benefits of Mobile SMS Marketing
Besides saving on costs, there are a great number of benefits which can be enjoyed from the implementation
of mobile sms marketing solutions into your campaign. Mobile sms marketing can be incorporated into the business
strategy with results of increased development and better achievements in terms of great company recognition and
satisfaction among targeted consumers. Mobile and sms marketing is interactive and highly personalised, providing
an immediate impact in the desired results a company is wishing to achieve. When used with complimentary marketing
media for company promotions, a solid increase in sales will be the most likely result.
To list some of the further remarkable benefits to be enjoyed from taking advantage of mobile sms marketing:
- Applications of mobile marketing give clients the power to create permission-based sms marketing campaigns
cost-effectively and in a quicker duration of time
- Mobile messaging empowered is an additional medium where consumers can choose how they want to receive as
well as interact with advertisement promotions and marketing media
- Response rates of over 10% can be achieved
- With the innovative messaging applications of mobile marketing a company is able to extend the reach of
traditional communication by focusing on the establishment of an interactive and personal relationship with
the targeted consumer market
- Minimal agency efforts are required to initiate a simple plot
- A stronger return on investment is to be experienced in comparison to other marketing media types
- Companies can now enjoy recall rates of over 75%
- Commission margins are improved when compared to traditional advertising
- An added benefit of incorporating mobile marketing into your marketing campaign is that it allows
non-technical persons to quickly and easily create mobile campaigns and services which are professionally
effective and engaging
Speed and simplicity which can be defined in terms of:
- Service set-up in Seconds: The sales force of companies can appreciate the immediate feedback given
regarding particular business marketing campaigns which they need. These campaigns can be created and sent
quickly.
- A Self-drive Platform: The design has the non-technical user in mind meaning that almost anyone can
set a wide variety of services; this further means that no lead times are dependent on technical specialists
and developers whose services are usually needed for delivering to the client what they require.
- Full Keyword Recognition: Mobile marketing systems can be used as powerful keyword matching engines that
are able to better ensure a fuller user experience. Because these systems can identify keywords, messages can
be routed to the appropriate departments. Identification of spelling mistakes (misspells), predictive text,
and abbreviated text is also enabled.
With these great benefits it is slowly becoming a necessity for companies to wake up and start to take
advantage of mobile marketing by making use of mobile platform technology across their numerous departments
as integrated into their marketing systems already established.
What can Intoweb Do?
There are currently a number of web development companies that are taking advantage of the number of
benefits which come along with the implementation of mobile and SMS marketing into the business strategies
of their clients and for themselves. A client with mobile marketing in place can therefore enjoy the following:
- an increase in loyal customers and a geographically wider company awareness
- on-the-go consumers can be reached with the innovative communication channel which is provided
- customer interaction is personalised and they can be reached anywhere, anytime
- a variety of campaigns including voting, sweepstakes and contests, special offers and mobile coupons, trivia and gaming, as well as exclusive news alerts, can be created
- a higher response rate can be enjoyed by companies than experienced with traditional media
- marketing persons can learn more concerning their efforts in marketing through the provision of which mobile marketing supplies
- possibilities of communications can be extended for clients by transforming them into wireless carriers, corporate clients, and media companies.
- launching mobile and SMS marketing is considerably inexpensive meaning a better return on investment can be achieved
Intoweb has in-depth knowledge of these benefits and we are thus more than capable of assisting your
company to make the most of the amazing opportunities which this form of marketing can offer to you.
Contact Us info@etraffic.co.za
This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
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