:: Newsletters :: Optimisation Proves Successful!
Intoweb recently did some intensive optimisation for one of our Basic eTraffic Solution clients, Delende Photography. Koos de Lende is a photographer that specialises in landscape photography, and his portraits of the African veld are considered to be eye opening and inspiring. Since optimising the site from January, the site's first time visitors have shown a 150% increase.
Different Strokes for Different Folks!
Over the next couple of months in a four part series, we will take a look at the different audiences one can target to increase website traffic.
The first target audience to consider when designing a website is the "Status Group". They are concerned about their status and their behaviour will most certainly reflect the way they think about life. They like to feel important and prestigious and are hence looking at products and services to reinforce their status.
In other words to have the website appeal to this target market, the products and services need to be displayed in a classy, upmarket fashion. The web design should compliment the product and service offerings to make the "Status Group" turn their heads and come back for more. This particular target audience is technologically advanced with the best hardware and software at their disposal as well as fast Internet connections. When designing your website with different technologies such as Flash, Javascript and DHTML will set your website apart from your competitors.
Having a website that is in a league of its own will make you the market leader not the follower! With a strategy like this you are bound to generate valuable traffic to your website.
Special Search Tricks
Often, what you are looking for cannot be found on search engines. This is due to a lack of knowledge on the user's part. Search engines have special commands to help filter out unwanted results.
Commands include:
inverted commas: Instead of searching for flash training South Africa in Google international or local, a Google search can be conducted for "flash training South Africa" in inverted commas, which will then only display results containing the entire phrase.
site: command tells the search engine to look for all pages indexed with the url specified. For example: site:www.etraffic.co.za
link: or links: command provides the user with information about which other websites are linked to them. For example: link:www.etraffic.co.za
Direct Marketing Special
Intoweb is running a special this month on Newsletter Pages. If you believe in the power of direct communications like we do, this solution is bound to create more website visitors, by having your very own newsletter either published on your website or emailed to your client database. We invite you to take advantage of this once in a lifetime opportunity. A 20% discount should make it a little easier to put the system to the test to proof its success to you!
This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
Website Marketing: http://www.intowebmarketing.co.za
Search Engine Optimization: http://www.etraffic.co.za |
