:: Newsletters :: Optimisation Proves Successful!
Dear valued client
eTraffic is exited about what the future holds for our client base! That is why your input is so valuable to us. We like hearing from you, and are always thrilled when clients get involved in helping us with providing information for search engine purposes. It is so important to have good content for search engines. When our clients are happy, Intoweb is happy.
Specials
Our web site special of only R2,500 (excl. VAT) and domain registration of R250 (excl. VAT) were great hits and are therefore still running. For the eager beavers who prefer to do their own web sites, they can attend the amazing PHP training at a special rate of 50% less.
Different Strokes For Different Folks! (Part 3)
In the last two months, we had a look at different target markets to aim when designing your website. We started with the "Status group" of clients. They are conscious about their image and are therefore constantly looking to find websites that will enhance their status. We also looked at the competition and cutting edge market who are concerned with the latest and greatest. In this issue, we will have a look at clients who like familiar and accepted things. We call them Community and Familiar Connectedness Clients.
Many people like what is familiar, and things which has already been accepted in their minds. These people also wait for a new item on the market to become popular and accepted by others before they make their first attempt at using the product or service. As for their computer equipment, it will probably be out of date, but will still work.
Having a website that attracts these kinds of clients could be tricky. Intoweb recommends a simple logical layout and navigation, as well as lots of information and advice. The more information these people get, the more comfortable these clients will be with your product or service. Having a simple colour scheme to ease these people's discomfort, would also be essential. An excellent way to target these people would be to include the Proudly South African trademark on your website, as well as anything well known or familiar.
These kinds of people are happy to pay for products that are environmentally friendly or family friendly as they stand for family values and a clean and protected environment. They also like to see that websites they visited remembers them when they come back. This could be important to clinching the deal!
Statistically Informed
"Why are statistics so important? After all, half the time I don't understand what is going on in there anyway." The website experts are often asked what is going on in the stats, and after they have explained it, you are left more in the dark as it suddenly became complicated and confusing.
Well, have no fear. For once and for all, you will have a detailed explanation in writing. Its really not that confusing.
What are unique visitors? Those are people who visit your site for the first time every month. A counter program, keeping track of these people is run every month, for you to know exactly how many people were on your website in that month!
The big numbers usually included in the hits figure, represents the amount of information downloaded by the browser. This could include images, text, backgrounds and whatever else there is on the website the browser is opening.
Keywords and keyword phrases are there to show you what people are thinking and looking for when they search on the search engines. It is very handy, because it gives you an indication of what keywords are doing well, and which are not doing well. The website should then be optimized for words low down on the score, or words not even found that are in line with your business objective.
To see whether or not your visitors and hits are up or down is important as it gives you an indication of whether your website is working or not. When your website hits goes down, it is often necessary to look at your website and make some improvements to help it rank better on the search engines. Sometimes it means adding more text on the home page and sub pages, adding links, adding extra pages with information and in some cases, a total redesign might be needed for making your website search engine compliant. And as we all know, this is important for getting website traffic and sales!
Until next time, from all here at the eTraffic team, we wish our clients good health in the winter months. Remember to take lots of vitamins and fight off those flue bugs!
Yours Sincerely,
eTraffic.
This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
Website Marketing: http://www.intowebmarketing.co.za
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