PAY PER CLICK
PPC (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) is defined as the
guaranteed placement of a small "ad" on the search results page for a specific keyword or keywords
that describe your product or service, in return for a specified payment, but ONLY when a visitor
clicks on that ad on search engines.
How does it works?
It is an easy to follow step by step process. You pay only when a searcher or clicker clicks on
the listing and connects to your site. There are there for no hidden costs and you don't pay to
appear on the results page.
What do you get for this lead generation marketing option?
A PPC listing on a search engine results page typically consists of a title, which usually is
your websites name or perhaps a short heading and also a short description of your service or some
promotional wording. On most search engines this listing is found on the right hand column of the page.
An account with PPC is a great way to drive targeted traffic to your website. You
have to decide your budget and what level of risk you are willing to take!
— J. Nortje (Marketing Director)
An account with PPC is a great way to drive targeted traffic to your website. You have to decide your
budget and what level of risk you are willing to take, for it will effect which PPC search engine you
ultimately choose. There are independent tools to help you to research your keywords which will tell you
the current bid price for certain words or phrases on the different PPC search engines.
It is like bidding for the best position. You have to specify the maximum amount you are willing to
bid for your keywords with each search engine you have chosen. The prices of the keywords can range between
any amount depending on the popularity of the specific keyword. There is sometimes fierce competition for
specific keyword(s) on a given PPC search engine.
If your bid is the highest bid for the specific keyword your keyword will be ranked first int the PPC
results and the second-highest bidder will be ranked second, etc. Typically, PPC search engines limit the
number of PPC ads on a results page to less than 10, and research has shown that unless you are in the
first 3 or 4 of the PPC ads, you are much less likely to be investigated by visitors.
Because the competition is so fierce in this market right now, most PPC search engines do not require
a minimum amount of money be invested in a campaign - in fact, some will even give you a nominal amount
of money to begin your campaign with.
PPC are a extremely attractive option that business owners should not ignore as a potential marketing
technique because it can be relatively easy and inexpensive to give PPC a try. To help you, a multitude
of tools have been developed to automatically monitor and bid, track your return on investment, craft your
PPC ads, and help you choose alternate keywords that may be just as effective but cost much less on the
particular PPC search engine they wish to use.
Although there are hundreds of PPC search engines on the Internet it helps to choose one with a brand name,
and reputation which make the process easier especially for the novice, and decreasing the amount of time it
takes to see results form your campaign from hours to minutes.
Is it worth it?
And so we come to the bottom line - PPC sounds like a great option, but what does it really cost and is
it worth it for my specific business? Each campaign is different, depending upon the bid amounts, number of
actual click troughs and the Return on Investment (ROI) generated. You also have to take in to account what
a normal size advertisement will cost you in a magazine or a billboard besides one of the busiest high ways
in South Africa.
What Intoweb can do?
We at Intoweb can handle your pay per click campaign for you. Our packages are as follows:
- Pay per click management on a daily basis where Intoweb will check key words and streamline the
campaign for maximum CTR within the target market.
- R1950/m (Excluding Vat). Intoweb will check the campaign performance daily for a monthly budget
of R0 – R5000.
- PPC management funds provided by the client via their account with Google. Intoweb recommends a
R2500 – R5000 budget to start off with on any campaign on the Google search engine.
Contact Us info@etraffic.co.za
This website affiliate marketing page was sponsored by E-traffic South Africa. E-traffic offers the following Internet Marketing solutions for your website: SEO, PPC, Google Adwords, Google Adsense, Newsletter Marketing, Email Marketing, Website Design, Website Development, Website Analyses, Website Hosting, Blogs, Mobile Marketing and Banner ads. All E-traffic Internet Marketing specialists are Google Adword professionals who will ensure that you get the best ROI when you consider an Online Marketing Strategy with us.
You will be able to get hold of us on: seo@etraffic.co.za
Website Marketing: http://www.intowebmarketing.co.za
Search Engine Optimization: http://www.etraffic.co.za |
