Search Engine Tips
eTraffic takes care of search engine optimisation, but if
you pay attention to the following great tips you can also
make a big difference in the web site's success!
Choosing the correct domain name for a business is vital to its
success on the Internet. If your business is called "Intoweb
Design" and your core product is "web design", the
domain name "intoweb.co.za" could work. However a better
domain name would be the core business product, "web-design.co.za".
The reason being search engines read keyword rich domains and rank
the domain higher if it contains a main keyword.
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Before rushing off and registering your domain make sure it has
the appropriate meta and title tags and that the web site has been
optimised.
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It's important to make sure that the web site loads as quickly
as possible and that people can easily access all the pages. Waiting
time should not exceed 30 seconds and links to other pages should
be easily accessible. .
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Keywords are vital to Internet visibility and are those words that
are used to describe products or services. Selecting good keywords
should be done before a web site is created. Great care should be
taken to select appropriate keywords that are suitable for your
products, but also used by Internet surfers. Effective keywords
can be found on web sites such as Wordtracker
and Overture's
keyword selection tool.
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For a web site to be properly optimised, a minimum of 200 to 250
words are needed. The more text the greater the chance of search
engines to rank the web site high. Having lots of text on the home
page and sub pages, increase the keyword density, which in turn
increases the possibility of receiving a good ranking on the search
engines.
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The web page title is usually the title of the page displayed in
the top left corner of the browser window. This is controlled by
the html title tag, which tells the search engine spider what the
page is all about. t.
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Meta tags describe web pages. The keyword tag generally provides
the main keywords for the particular page. These tags are not used
by all search engines, but is still important for those search engines
that do.
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For all the web site pages to be indexed there needs to be a proper
linking system. Linking all the pages to each other with HTML text
links, enables the search engine spiders to crawl and index all
the sub pages of your web site.
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Link exchange enables search engines to rank web sites much higher.
Having links on other web sites, not only enable people to get to
the web site from there, but also increase the web site's popularity
on search engines. Therefore a links page is needed on
the web site. The site needs to be worthy of receiving links, which
means that your web site needs to contain great informative content!
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After the web site has been created it needs to be submitted to
the various search engines. To make sure that the search engines
will index the website without fuss, it's important to abide by
the search engine submission guidelines.
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Search engines don't index overnight. Indexing periods depends
on search engine spiders and algorithms. It can take anything from
one week to three months for a search engine to find and index a
web site. Some search engines don't immediately pick up your sub
pages, but wait for second or third spider crawls before they index
the other pages of a web site.
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Search engines must be given time to index a web site and allocate
a ranking before changes are made to the it. If the waiting period
is disturbed, the spider may never find out what the site is really
about.
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A great way of generating traffic is to have pay per click rankings
on search engines. Two very well known pay per click search engines
are Google and Overture. They provide options where a minimal amount
is payable for every visitor that goes to the web site from the
search engine. The website will also receive a higher ranking than
normal.
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Email marketing provides Intoweb's clients with lots of opportunities
to advertise products and services.
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A standard signature is incorporated into the bottom of an email.
It usually includes the company logo, name of the sender and contact
details. An example of a signature would be:
John Smith
Marketing Director
Smith & Johnson CC
http://www.sj.com
Tel: +27 12 348 5320
Fax: +27 12 361 5576
----------------------------------------------------------------------------------------------------------------------------------
We Provide Baking Goods, Baking utensils and ready baked goods to
the public
----------------------------------------------------------------------------------------------------------------------------------
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Have you ever been attracted by a banner ad? Many search engines
for example searchengine.co.za and ananzi.co.za provide the option
of banner advertising on their sites. This is a great way of promoting
a web site!
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You should not only rely on Internet marketing, but also market
your products the old fashioned way of handing out brochures, advertising
in newspapers and making signboards etc.
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Writing articles about your products and services and submitting
them to relevant news or forum sites will enlarge the web site's
exposure. Internet users interested in certain topics are bound
to surf to these news sites for the latest information. Always remember
to include your URL ensuring that interested parties can find their
way to your site.
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Forums provide a platform where people can interact and discuss
topics. It is a place where sites can easily be advertised. Become
an expert in your field, and you will find lots of visitors visiting
your web site to find out more.
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Please make use of the response form below if you would like to ask a question or send us a comment.
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