Top Search Engine Ranking Success Stories

Form-Scaff, a division of Waco Africa Limited, is a South African company owned by Waco International together with their Black Empowerment partner Kagiso Ventures. In July 2003 Form-Scaff had a mere 105 unique visitors (link) to their site. One year later they implemented the e-Traffic solution and their number of unique visitors increased to 640! Intoweb's specially trained e-Traffic optimisers worked on the website's keywords and titles to achieve these outstanding results. Optimising the website included top search engine rankings on Google, Yahoo and MSN - to name but a few. Refer to the graph below that visually reflects the statistics revealing their ongoing success.

Although established in 1997 it was only at the start of the 2005 that Jungle Gym World partnered with Etraffic for their online marketing. Within three months of doing so, the visitor count improved from only 289 to 872. This was more than a 100% improvement. It didn’t stop there.

Jungle Gym World’s became a prominent player in design, manufacturing and distribution of outdoor play equipment in the online world. The unique visitor count was 1588 a month in the beginning of 2007 and still kept climbing.

With a top search engine ranking Jungle Gym World dominates the outdoor play equipment market in South Africa because the site receives so many relevant visitors daily. The company is today also the official supplier of jungle gym playground equipment to the Smiley Kids Association pre-schools. Their reputation for excellence, combined with ongoing Internet branding, are two of the reasons for making inroads into the pre-school playground equipment industry.

Considering that the company under André Ferreira grew from a small play equipment manufacturer of only five personnel members to the most known company in play equipment manufacturing in South Africa in just more than 10 years, providing a livelihood to 47 families, then a person cannot but admire their success.

Internet marketing in terms of search engine optimisation, article marketing, affiliate marketing and PPC advertising have been done progressively over the years. The Jungle Gym World Company receives many new requests every day from their website. So much so, that booking equipment has become essential as their order list has grown tremendously. Whereas their market was mainly South Africa in the past, they now also receive orders from around the world. Jungle Gym World now exports several of the products in their range, which has also expanded tremendously, to the SADC countries.

A solid page rank is important to ensure that search engines index a website quickly and rank the pages high for specific keywords. This ensures that a web page will for instance, come up on the first page of Google or Yahoo search results for a keyword relevant to the main product or topic of the web page. If a web page doesn’t come up under the first 20 results it will simply not get enough traffic. Having a page rank of 5/10 at Google is an impressive feat to say the least. What is more impressive is that a company doesn’t need to break the bank in order to do so. The marketing efforts of Etraffic paid off leading to a solid Google Page Rank of 5 for Jungle Gym World.

Part of building a solid page rank involves link building. This is a fine art and cannot be done just randomly as you require quality inbound links to push up the page rank of a website. Google pays a lot of attention to the link popularity of a website and with 1181 incoming links from relevant sites, Jungle Gym World can be considered as an exceptionally well placed website on the Internet. The website is also popular with the search engines such as Google, Yahoo! and AltaVista.

The latest web visitor statistics for the Jungle Gym World show that the Internet marketing strategy is a huge success. The site received 7109 visits for October 2008 with more than 70% being new visits. In total the site received 5709 visitors for the month. It would be hard to compete against such a number of visitors to a shop. Organic searches through search engines contributed to 57.28% of their traffic while referring sites contributed 2.6% to the overall visits of the site.

The statistics for October 2008 also indicate that the visits are relevant to the site’s content as 121 hits came from the search term jungle gyms, 95 for jungle gym, 70 for klimrame, and 62 for trampoline which are all directly related to their main business.

The October 2008 web statistics for Jungle Gym World also indicate that the focus on Google has paid off well. More than 3829 visits came from Google which is 53.8% of the total visits to the site for October.

The statistics for October 2008 also show visits from more than 111 countries and regions, making it possible for Jungle Gym World to reach targets previously not possible. More than 600 visits came from the USA and more than 200 from the UK. No fewer than 14 visits came from our neighbouring country Botswana.

Instead of just focusing on one area of online marketing and SEO, Jungle Gym World makes use of a complete marketing mix package which includes:

If you also want your website to feature in the top five rankings then follow the example of Jungle Gym World. Their market is expanding within the midst of a world wide economic slowdown and a major part of their success can be contributed to their online marketing efforts through Etraffic.

Competition in the culinary world is fierce, especially if you compete on an international level. The Prue Leith College however, has more than succeeded through a combination of marketing techniques which also include the Internet. The Prue Leith Group has recently re-designed their website specifically to stay ahead of competition and to ensure that their visitors get to a user-friendly website that encompasses the style and quality which set them apart from other culinary schools. They have received numerous comments from users showing that the effort was worth the while.

Apart from a user-friendly and elegant website you also however, require search engine optimisation to ensure that your website ranks amongst the top culinary schools on the Internet. Etraffic has long been involved in the online marketing of Prue Leith through a complete online marketing mix which involves:

Prue Leith has a history that goes back to 1996, but their online presence has a much shorter history. The website has a current Google Page Rank of 4/10 and ranks under the top ten search results for most of the sought after keywords relevant to their business. Their link popularity is another indication of just how successful the online marketing strategy is. Since Google and Yahoo! are the two search engines which count when it comes to traffic generation it is vital that a website has numerous links from the mentioned search engines.

Prue Leith succeeds with a current total of incoming links from Google standing at 40 and 321 from Yahoo! More than 1400 incoming links are present from MSN. The site also boasts more than 200 incoming links from AlltheWeb. The links from the search engines are extremely important as this indicates how many entry points exist and in view of this the Prue Leith website is doing well.

The Prue Leith Group has grown tremendously with expansion in the catering and placement divisions of the culinary industry as well as being noted internationally as one of the top culinary academies in the world. Their online branding is just as important as their actual campuses and services since the Internet presence serves as a window into the level of excellence that has become synonymous with the name of Prue Leith.

As Prue Leith is situated in Gauteng South Africa it important that their main demographic market will also be targeted online. Etraffic has succeeded in this as is evident in the statistics of users which indicates that 89.9% of their users come from South Africa.

Prue Leith has only really started to get a foothold in the culinary education world when they commenced with search engine optimisation. The company currently receives about a 100 information requests monthly directly from their website. Their July income is growing every year.
Two years of SEO finally pays off with growth in visits and intakes. The most successful part of their online marketing strategy is the Google Adwords campaign, set-up and managed by Etraffic. In the words of Murray Barnetson from Prue Leith to succeed with online marketing:

“Initially, use a carefully crafted Adwords campaign backed up by a properly designed SEO site.”

The South African office opened in 1998 and Holiday Autos has since then grown to be one of the most popular holiday car rental brokering service companies in the country.

One reason for their success is their focus on a strong online presence. With most people searching the web for information regarding holiday destinations and car rental options to fit their requirements and budget, branding on the Internet has played a major part in their marketing success strategy.

As such they have selected an Internet optimisation partner with the required experience and drive to ensure that their websites get the exposure needed to ensure high sales conversions.

E-traffic has taken the task seriously and has focused on getting Holiday Autos and the affiliated Car Hire For Less (C4L) sites ranked in the top search results for relevant keywords and keyword phrases. Only a few months ago, Holiday Autos and C4L still did not receive the traffic and sales only read about at SEO sites. Since E-traffic has optimised their website for specific keywords and has developed a linking strategy for Holiday Autos and C4L their visitor numbers have increased tremendously. Since the optimisation started about eight months ago their business has grown with more than 3%.

Article marketing is another area that Holiday Autos and C4L have taken an interest in and through well-structured informative articles with keywords placed at strategic places, E-traffic has succeeded in getting Holiday Autos and C4L the ranking they deserve in the top ten results of searches. The articles have been used to inform users and to generate traffic directly to the websites.

Add to the above, the affiliate marketing done through the E-traffic website and a winning combination of sales leads and direct traffic have helped to ensure a strong web presence for Holiday Autos and C4L. Online branding is not a once off endeavour, but when done correctly it will ensure branding even beyond geographical borders. This is important for the holiday and tourist market since the main source of information is the Internet.

Holiday Autos receives five to six requests daily directly from their website. This means that 150 to 160 requests come in from the website in a month. In addition there are also the leads generated from affiliate marketing to ensure a steady inflow of traffic, requests, and links. Although most search engines have difficulty indexing websites with loads of Java Script, Etraffic has succeeded in passing even this barrier.

If you search under holiday car rental at Google SA you will find Holiday Autos under the top five. This is the case with most of the keywords relevant to car rental. This shows that you don’t have to struggle along on page three or four, but can be in the top search results for sought after keywords. It is important since most users don’t browse further than page two of the search results and if your website comes up in the top five, you can be assured of growing numbers of visitors.

Etraffic used only ethical and sound SEO principles in combination with a mixture of online marketing strategies to ensure adequate branding and sales leads for the Holiday Autos and C4L websites. Holiday Autos has a Google Page Rank of 5/10. This is exceptional and ensures that whenever new information is added to the website that Google notices and indexes the pages quickly.

In terms of Link Popularity there are 132 websites linking to Holiday Autos of which 10 come from Yahoo! and 106 from Google. Link popularity is a fine indication for the search engines of how important a website is and is thus important to ensure a solid ranking at the search engines.

The next step for Holiday Autos and C4L is to develop additional interactivity at the websites and drive even more traffic on a daily basis through the establishment of blogs. The blogs will be informative and will encourage user questions as well as comments. As blogs are recognized as the top traffic and link generators for a website, it will mean even more requests at Holiday Autos and C4L over the next few months.

With the focus solidly on Internet marketing Holiday Autos and C4L have succeeded in keeping marketing costs low whilst getting a high return on marketing spending. If you want to improve your website ranking and have the overnight success of Holiday Autos and the affiliate website C4L, contact us today.

The success of these sites clearly show the dynamic impact the eTraffic solution has on a web site.

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