:: WEBSITE ANALYSIS :: KRUGER NATIONAL PARK
It is one of the most famous tourist destinations in South Africa, more than 1.3 million visitors pass through their gates annually. The Kruger National Park is one of the few places in South Africa where the lion still is king of the jungle and the only thing the wide variety of deer needs to worry about is predators.
The website under analysis
The website this document is dedicated to is www.krugerpark.co.za. Finding it on Google is easy; it is the first result after the sponsored pages. Although one might think that this is the official page of the Kruger Park, it is not. This page is hosted by Siyabona Africa, a travel agency that focuses on tours and safaris in and around the Kruger National Park.
The target market
This is the one-stop shop for anyone looking for information about the Kruger Park, from accommodation to Kruger Park maps. The site is only in English so it would suit local and international visitors.
General overview of the website
There are beautiful photographs of the various animals you will find in the Kruger Park, from a baby leopard to an enormous elephant. The page is split into three columns, which is a bit confusing at first, but does contain all the information available on the site on one page. I would have preferred the website look and feel to be a bit more ‘Africa’ considering that is what they are punting.
Navigation of the website
The website design includes some fabulous functionality, but they are a bit hidden because you have to scroll quite a bit to reach them. The website doesn’t contain any flash animations or advertising which makes it very easy to navigate, even though the home page is a bit long. Some of the website features are a weather forecast that is valid for a week, and you can request additional information which then gives you a detailed breakdown of the weather for the day.
Another very fun and interesting functionality is the option to search for accommodation based on price. This is a great way of giving visitors the option to search for accommodation to suit their budget. The only problem is that it is only in the South African currency, which can make it difficult for international tourists to put it into context. It’s clear that the weather is updated every day, so it would be nice to include the daily exchange rates for the big currencies.
Website structure
As mentioned before, the website is split into three columns, which is maintained throughout the site. At first glance it isn’t clear whether the accommodation on offer is at camps in the Kruger Park, or at lodges that forms part of the greater Kruger National Park. The types of accommodation are divided into section like “Kruger National Park Luxury Safari” and “Kruger Park Romantic Lodge Safari” which gives the idea of website SEO. Then there are sections under the Quick Guide which is divided into much broader definitions, for example Affordable Safari and Family Lodging. I would suggest that all types of accommodation are divided into the latter as it gives a better understanding and would go a long way in reducing the length of the home page.
There are incredible reference guides that would assist you in making your trip to the Kruger Park more informative, for example, there are guides for mammals, trees, grass and flowers. These guides are very interesting with comprehensive descriptions and pictures.
Conclusion
www.krugerpark.co.za is a very interesting website with valuable information and can go a long way in enticing tourists to visit this magnificent park. With some cleaning up and rearranging it could be even better.
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