CAREER JUNCTION WEBSITE ANALYSIS

Career Junction is South Africa's number one online placement solution, with more than 600 000 registered career seekers, and boasting more than 10 000 jobs from 601 top companies, careerjuction.co.za. It therefore comes as no surprise that more and more career seekers are going online to the Career Junction website to get assistance in finding current job positions available in South Africa. Ringing true to a motto which claims that "Your Future Start Here", Career Junction has successfully helped a large percentage of career seekers in South Africa to find for themselves the ideal job.

The problem of work being scarce is a great problem which has been around for decades and, as the problem does not seem to be getting any better due to the constant increase of the global population, finding a good job has become almost impossible. However, now with the operation of Career Junction (careerjuction.co.za), a website which greatly assists career seekers in all which comes along with starting and maintaining a successful career, finding a job suitable according to your individual skills and talents is no longer such a stressful or lengthy process as it has always been known.

Initially developed with the core objective of assisting career seekers in identifying job positions which are available in South Africa, the overall design and layout of the Career Junction website is focused a simple and organised structure, promoting user-friendliness and easy navigation so that a user will be able to locate exactly what it is that they are searching for. Best viewed at 800x600 on Win XP with IE6 (or higher) or on MacOSx10.2 with Safari 1 (or higher), The entire feel of the Career Junction website is one based solely on simplicity, dominated by a blank white background, with a few images, and a limited colour palette of blue and orange. Further adding to the professional attractiveness of the Career Junction website, a small amount of flash has been implemented into strategic spots on the site, reflecting an ability to keep up-to-date, and hereby enhancing the overall professionalism of the Career Junction website. The general atmosphere of the Career Junction website is clean, light and airy, promoting professionalism through the organised, structured layout of the overall design; which hereby further enhances the user-friendliness and easy navigation of the site.

There is not only one focus which is brought to the user's attention, but the Career Junction website consists of two basic sections, namely one for career seekers and the other for recruiters, As is evident in the organised structure of the site as a whole, these sections have been cleverly distinguished from each other by using the colour blue for career seekers and orange for recruiters. The options available to career seekers on the Career Junction website are incredible in terms of usefulness and assistance. However, to really get to enjoy all the features which the Career Junction website boasts, one needs to register first as a user of the site. As such, a registered career seeker of the Career Junction website is able to search jobs, login to their personalised portfolio, and use the Resume4Life option. Just as is the case with the career seeker user, a recruiter needs to first register to the Career Junction website in order to enjoy all the amazing features which are available for use and include advertise jobs, login to personalised tools, and make use of the Career Junction recruiter services.

One of the best features of the Career Junction website , careerjuction.co.za, which is provided on the homepage is the advanced job search option. With this option, a user can search for according to the specifics of location, sector, work level, and job type, to in turn find the most suitable job position available.

Coinciding with the key services which Career Junction provides, there are three exterior links on the homepage which will direct the user to the sites of Trans Union (to prepare you before you apply for credit), One Junction (advertise jobs, recruitment services, branding opportunities) and Bond Busters (the low interest specialists).

When it comes to search engine optimisation, the Career Junction website fairs rather well. Relevant key phrases have been incorporated into the pages. There is however no sitemap. What can be suggested in order to improve the search engine optimisation of the Career Junction website is to, besides adding a sitemap which provides great advantaged in getting higher rankings, add more relevant key phrases to the pages. The fact is that the more relevant key phrases a site has been optimised for, the better rankings they will achieve on the search engines; meaning more traffic to the site and in turn greater public awareness of your organisation.

If you want the same analysis on your company's web site feel free to submit your details below.