DISCOVERY HEALTH WEBSITE ANALYSIS

Discovery's core purpose is to make people healthier, and to enhance and protect their lives, by providing not only affordable health care solutions but also through spreading knowledge concerning how one can improve their lives in general by aiming at continual healthy living. As such, over the years of operation, Discovery has become a popular and affordable choice among the citizens of South Africa to ensure for themselves that their health, life, and wellness is in the best of hands. With a keen focus to improve the general well-being of not only the Discovery members but also the broader community of South Africa, the vision of Discovery is based on two core areas, namely that of health and wellness. Hereby Discovery strives to encourage positive behaviour regarding physical activity, nutrition, preventative screening and healthy lifestyle choices so that the community of South Africa in its entirety will someday all be living a healthy, active lifestyle, and in turn prevent disease and improve quality of life.

The Discovery website(discovery.co.za) is very much a representation of what the company stands for, namely that of healthy, life, and vitality. This is evident in the use of crisp lines and a limited use of images, with white as the dominant colour, to create a fresh "healthy" mood and appearance. In turn, what the user gets in whole is a website that is clean and uncluttered, and hence one which is attractive due to its simple and organised design and layout.

Besides an innate attractiveness, there is so much more to the Discovery website which makes it appealing to the user. Divided into four main sections namely that of Discovery Health, Discovery Vitality, Discovery Life and Discovery Card, each with their own links to relevant information, navigating through the Discovery website is easy, and there are therefore no chances for a user to get lost, or leave without retrieving the information they initially came looking for to the Discovery website.

Another great feature which the Discovery website has is that of a search box which is to be found at the top right. Having this search feature enables a user to quickly search for the specific information that they want, without having to scroll through all the links or read through a fountain of information, still to some up with nothing. The search facility incorporated into the Discovery website not only promoted a degree of interactivity but furthermore ensures that no user's time is wasted. As such, all the information a user could possibly be looking for when searching on the Discovery website is available to them at the click of a mouse.

Besides the four main links referred to above, the Discovery website has a number of other links to view information on investor relations, find out more about the Discovery company itself, to view events and careers, and Discovery's contact details. In addition, there are links to view financial statements and the Health Focus 2006 Presentations. You can even find a doctor via the Discovery website and get great savings on a holiday at one of Southern Sun's resorts and hotels.

In-line with the main vision of Discovery to spread knowledge regarding healthy living, and recognizing a need to give the general public the opportunity to increase this when applied to certain events which could happen to their family, Discovery has made a variety of lifestyle courses available from which to choose.

Information concerning these courses are displayed on the Discovery website (discovery.co.za) in PDF format and are constantly updated to ensure only the best information is being presented at all times. Making it quicker and easier for one to register their place to attend on of these great courses, the Discovery website supplies an online registration form. To mention just a few of the courses available from Discovery, the list includes: fire fighting, first aid at various levels, hijack prevention, rape prevention, health and safety induction, etc.

Regarding the search engine optimization of the Discovery website (discovery.co.za), relevant keywords have been used and a sitemap has been created. What can however be suggested is that additional keywords such "lifestyle courses", "healthy living", etc be implemented to ensure higher rankings for the site on the search engines. To elaborate, there is more that can be done on the Discovery website in terms of search engine optimization so as to ensure that better rankings are achieved and that in turn more traffic is diverted to the site.

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