As a child it was one of the best treats, it was the perfect place to take your date to as a teenager and now as an adult it provides a much needed escape from the daily grind of work and family. The movies are a great place where you can spend two hours and totally immerse yourself in the toils and tribulations of your favourite movie character.

The Website Under Review

This document is dedicated to the premier movie cinema in South Africa, Ster Kinekor. For years they have been providing the South Africa population with blockbuster entertainment in shopping centres across the country. Finding the website on Google is very easy, the first three search results under a global search takes you directly to their website. There are two websites, www.ster-kinekor.co.za and www.sterkinekor.com but both websites contains the same information. However, none of the two domains redirects to the other.

The Target Market

If you’re a movie lover this is the site for you. There are loads of website features you can utilise to make your movie experience much more enjoyable. People from all walks of life can find great value here, from moms needing to book a number of seats for a child’s birthday party to a couple looking for the ultimate romantic movie.

Overview of the Website

The website look and feel is very sleek with colours that are pleasing on the eye; there are no garish colours or flashing banners that distracts from the overall look. The website is centred on the page with a teal colour strip on each side. Because the site is centred this is not distracting at all. The website is broken up into big blocks, each with a reversed heading on a black banner. Because of all the images on the site it would be preferable to make these heading a bit bigger, just to assist with readability.

The home page is quite short which makes it quite attractive. One of the things that can present a problem is that there are links to information like CSI and FAQ only on the bottom of the page; however a link like My Profile is repeated at the top and the bottom, which again can cause confusion.

You can register on the website for the weekly Moviemail, a free service that sends a weekly newsletter to your inbox, and it contains details of the latest releases, competitions and more.

Website functions and website features

One of the best functions of the website is the ability to book your movies online. You no longer need to stand in a long queue at the movies, risking the chance of missing the beginning of your chosen movie. It also gives you the opportunity to read more about the current movies if you haven’t made up your mind on what you want to see.

Each movie is accompanied by a comprehensive synopsis with details on the storyline, the actors and the director of the movie.

The search functionality of the website is also very good. You can search for movies at your cinema, movies that are showing at a specific time as well as a genre of a movie. When you make an online booking, all you need to do is swipe your card at the pay station at the cinema and your ticket is printed. Your details are secure and you still qualify for Ster Kinekor benefits like the Movie Club and Vitality.

Conclusion

This is a great website for anyone who loves going to the movies. The Ster Kinikor website is easy to use and also provides lots of fun while you are deciding which movie to go and see.

If you want the same analysis on your company's web site feel free to contact us today!

 Email: info@etraffic.co.za for more details.