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WEBSITE ANALYSIS - SUPERSPORT
 




WEBSITE ANALYSIS - SUPERSPORT


All South African know that sport has the ability to unite a country – who can forget the joy and jubilation across South Africa when the Springboks won the World Cup in 1995 and again in 2007. Regardless of colour or race almost everyone cheered and celebrated when the final whistle blew. However, countless South African women lose their husbands over weekends to the latest sport on television and the primary source for this loss is SuperSport. With more than a dozen dedicated sports channels on DStv, there will also be something to watch for the dedicated sports fanatic.

The Website Under Review

In this document we will be looking at the number one choice for sports fans in South Africa – SuperSport. Whether you are a fan of rugby, soccer, cricket, golf or any other sport there will something for you to watch. However, sometimes it’s just not possible to be close to your television and their website is the best place to get the latest information about your favourite sport. The website is very easy to find on Google, it is the first result under a global search and contains additional links to major sport disciplines like rugby and soccer.

The Target Market

Anyone who is interested in sport – whether you only watch from time to time or is an avid fan, the site (supersport.co.za) contains all the latest sport results and sport news from across the world.

Overview of the Website

The home page of the website (supersport.co.za) looks very inviting with a number of distinct features. You can choose your favourite sport from the top of the page which contains major sports like rugby, cricket and golf to those you don’t see everyday like aquatics and climbing.

The colours of the website are mostly red and navy, the colours associated with SuperSport and the homepage is broken up into blocks with a news section, video clips, columnists and polls. The news section has the most recent news for a particular sport discipline, for example tennis, golf and cricket. The headline is accompanied by a photograph, making it much more interesting.

If you click on an article in the news section for a particular sport you are automatically taken to that section of the website. For example, if you clicked on a headline of cycling, you go to the full article and have the option of reading more about a range of topics in that specific discipline, for example, SA Pro, Ladies, International and Mountain biking.

Website Design and Website Features

Sports fans can look forward to loads of interesting information and the latest updates on their favourite sports when they aren’t able to get to a television.

If you go into the page of you favourite sport you will find the latest news headlines, photographs as well as a schedule detailing when you will be able to see your favourite sport again.

One of the interesting website features is the ability to watch videos of those special sports moments. However, the video link is only accessible from the home page. If you select a video you will get details on its length, it does take a while to load so patience is needed.

Conclusion

The SuperSport website (supersport.co.za) is the perfect site for the sports fanatic where you can find sports information, news, history, opinion and more.

Website Analysis

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