TOYOTA WEBSITE ANALYSIS

Being around as early as 1961, Toyota is as much a part of South African culture as is braaivleis and sunny skies. For more than four decades now Toyota has been the car-brand most trusted by the people of South Africa, and has in fact managed to lead the way in more than just cars. As based on a holistic management style, Toyota is as much about contributing to the world we live in as it is about making and selling cars. Toyota is part of a bigger, very special, global picture; and is indeed the leading brand of car in South Africa.

Establishing themselves as leaders in the car industry of South Africa, it is no surprise to identify that the Toyota website is one which reflects on the strong principles and good quality which has come to be expected in conjunction with the brand nameToyota. The Toyota website is a winner in every meaning of the word. It is attractive, highly informative, and one which a visitor will enjoy visiting time and time again. It can in fact be said that this time Toyota has truly outdone themselves in all regards!

When paying your first visit to the Toyota website, you are greeted with a good-looking and structured homepage. With the use of only a few colours, and a professional, clean-cut structure dominating the page, the attractiveness of the Toyota website is undeniable. The main colour of the website is to be found in the few flash banners and pictures on the site, with the majority of the pages being white and a light shade of gray. Implementing greens and blues in bright shades, and a cartoon-character which is constantly popping its head up on the banner itself, the flash banners incorporated onto the homepage give the Toyota website a fun and youthful appeal. The Toyota website however still manages to keeps its professional appeal by not losing focus on the important matter, that is, providing all the information and services that one would expect from a leading car dealer. What's more about the Toyota website is that its uncluttered structure and focused design greatly lends to quick navigation, making the site user-friendly for anyone who pays a visit.

The Toyota website boasts user interaction by having a multitude of links for the visitor to click on. It is also highly informative and a visitor will therefore leave unhappy by not obtaining the information they came to the Toyota website looking for. Attributing to the easy navigation of the site, the main links of the website are found at the top of the page and focus on core aspects such as Car Models, Toyota Care, Clubhouse, Finance, Dealers, Technology, Motor sport, and Toyota World World. These links all have sub links to display an even greater amount of information on these particular aspects for the visitor's enjoyment. To be able to enjoy the amazing tools and features of the Clubhouse which include The Garage, Family Room, Family Gallery, Games Room, Study Hall, Factory Tour and e-zine, it is unfortunately a requirement that a visitor be a member. On the finance page of the Toyota website, a visitor can enjoy taking advantage of the great services provided namely Calculate Finance, Contact a Dealer, and Apply for Finance. For all those formula 1 and motor sport junkies, be sure to make a pit-stop at the Motor sports page, where there is fun stuff just waiting for you to click the download button.

By visiting the Toyota website you can also be sure that you will always be up-to-date with the latest news and endeavours as, with a section found on the bottom of the homepage for news as well as events and promotions, a loyal fan of Toyota will never find themselves left in the dark.

The presence of a sitemap shows that search engine optimisation has been done on the Toyota website. This is however not enough if the Toyota company wishes to take full advantage of the marketing and promotion properties of their website. It can therefore be suggested that in order to improve their status in the sense of getting more visitors to their site, an emphasis needs to be placed on performing more in conjunction with search engine optimisation. It would be a shame to have such an amazing website and no-one gets to see it because they do not know about it. As such, to improve upon the seo of the Toyota website, it is vital that more keywords be placed in the meta tags. Another option is to get involved in an affiliate marketing campaign, which Intoweb Marketing can aptly give assistance in. Content is king. A few more information pages can be created and added to the Toyota website which contain more keywords which the search engines can pick up on.

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