CKM HOME LOANS WEBSITE ANALYSIS

If you are looking for a website that offers the best bonds in South Africa then there is no better advice we can give than to pay a visit to the CKM Home Loans website (ckmhomelones.co.za). Through this web site, the intense knowledge which the CKM Home Loans mortgage company has gained in the business of bonds is now accessible to all who seek assistance in home loan applications.

The CKM Home Loans company is making a great success for themselves; and this is further evident in the website which they have built for marketing their mortgage services on the Internet. The mission as stated on the website is to ensure the happiness of their home loan clients and to what extent this mortgage originator company will go to ensure client satisfaction for all who approaches them.

Graphically speaking the web site design is very striking due to the use of contrasting colours which have the capability to draw plenty of attention. Because the design of the CKM Home Loans website consists mostly of minimal graphics and a use of background colours, the site can be easily maintained according to a weekly/monthly basis. Furthermore, as a result of the use of flat colours, and the case that graphics have been re-used on the sub pages, it is to be expected that the CKM Home Loans website will download rapidly; hereby making accessibility to the CKM Home Loans website quick and efficient.

In our website analyses Intoweb found the navigation on the website to be functional but sometime lacking in visibility. The bottom text links disappear in 1024 x 768 resolution. This needs attention as it might hamper browser navigation through the CKM Home Loans website by visitors using that resolution on their PC’s. A definite suggestion for the improvement of the CKM Home Loans website in order to make it even better, is that a main navigational structure should be placed somewhere on the homepage for easy access to other pages.

Taking into regard the overall design of the CKM Home Loans website, (ckmhomelones.co.za), the HTML setup/colours can make it difficult for the user to easily scroll through the web page content. This can be worked on to ensure that the visitor to the CKM Home Loans website does not lose out on any information while browsing. A very positive aspect of the CKM Home Loans website is that the information and content which is visible on the CKM Home Loans website is highly relevant and could in turn lend itself well to search engine optimisation.

Search engine optimisation is known worldwide for being a highly effective tool for increasing company recognition among Internet users searching for specific products and services through the top search engines such as Google. The CKM Home Loans website is built well for search engines as both the home page and sub pages have been designed to assist in this objective of increasing site visitors.

Shortcomings include:

• Not enough content on the website. Search Engine spiders feed on having lots of information in HTML text format to read. The CKM Home Loans website (ckmhomelones.co.za) does not have enough content on the site, neither does it have enough information for the website to be search engine friendly.
• A sitemap needs to be created to list all the pages on the website in one place, for easier search engine indexing.
• No links to the website, and no links page linking out to other pages.

There are a few SEO-related things which can be done so as to improve on the current status of the CKM Home Loans website regarding page rank and number of visitors. As such, what can be suggested for the overall improvement of the CKM Home Loans website is to carry out the following tasks:

• Create content by writing articles with topics about "Mortgage", "Interest Rates affecting Loans", etc. which can each be placed on a separate page of the website. This will increase the content factor of the website, which will in turn increase chances of getting listed well in Google.
• Implement HTML title tags, meta description & keyword tags on the website, to give the search engines a guideline as to what the pages are all about. Also add HTML text links at the bottom of the website for better indexing.
• Register the site on search engines such as Google, Yahoo, DMOZ, MSN, Ananzi, Aardvark and many more.
• Ensuring that the entire site will be listed in Google by checking and rechecking the website.
• Adding a sitemap to the website, indexing all the pages.
• Initiate a link exchange with the hope to increase visitors, popularity and Page Rank

What are you waiting for? Get in touch with CKM Home Loans today and experience the joy of expert advice and assistance.

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