FLY SAA WEBSITE ANALYSIS

It is no secret that South African Airways is a dominating airline company, rising from strength to strength. The leadership which SAA has achieved in the airline industry over the years is reflected in the development and launch of a dedicated website, a while back; submerging them into the ever popular and expanding global Internet industry, and hereby enabling SAA to be better reached and thus recognised internationally.

In the past, SAA had a limited global network with low flight frequency. Today, however, as a result of alliance partnerships occurring since September 1998, SAA has been able to improve passenger service by flying more frequently and successfully aligning itself with other airlines and their routes. With these improvements, SAA has the key objective to be the leading South African airline brand in all markets and, by reaching more than 7000 destinations throughout the world, it is steadily achieving this goal. Carrying more than 6.5 million passengers each year, this airliner serves 34 cities in 26 countries on six continents. However, even though internationally recognised, SAA is still one of South Africa's leading airliners, flying more than 20 domestic routes, with 2ights between Cape Town and Johannesburg a day. SAA has as of late aso become a proud member of the Star Alliance, bringing the world to Africa and taking Africa to the world. With more resulting routes and flight options, SAA can offer passengers greater travel satisfaction through the increased conveniences which it is now able to offer them.

For those who spend many hours traveling the globe and find it stressful to make flight bookings and initial travel arrangements, then make a stop at www.flysaa.com, the official website of South African Airways (flysaa.co.za). Through this site, flight bookings can be made in a matter of minutes, saving you time and even saving you money. The website has been specifically created for making the process of organising travel arrangements hassle and stress-free. It is in fact now a fun and pleasurable experience to make a flight booking with this user-friendly website and the services which it provides online.

The flysaa.com website is focused on being a functional website and thus offers the user a wide variety of clickable options which provides them with access to extensive amounts of information about flight options and the airline itself. A user can furthermore navigate themselves through the website very easily as the structural format implemented reflects an intrinsic user-friendliness.

The entire look and feel of the website(flysaa.co.za) is formal and so a minimal amount of graphics have been used so as to ensure the focus is maintained on functionality and professionalism. The dominating blue background of the website echoes the tranquil atmosphere of the clear South African sky, allowing the user to feel relaxed and at peace with the knowledge that they are in good hands where their travel arrangements are concerned.

Being able to make flight bookings online has been the tipping scale for putting travelers back into the position of control. By booking over the Internet (and by phone) the traveler's booking details are stored on computer, which can be later referenced by a unique booking number alongwith the traveler's identity. When checking-in, the traveler simply presents positive identification, allowing for a boarding pass to be issued. This process of online booking can be renamed E-Ticketing.

E-Ticketing is the greatest innovation being utilized by SAA in order to make the traveling process easier than ever. No longer is the stress of losing a flight ticket a major issue as all passengers will really need when flying around the world with SAA is a reference number. E-Ticketing further promotes benefits such as ease of use, reduced risk and time spent on making travel arrangements, and making hassle-free flight changes.

The traveler is given further control with the options they are given to choose from with regard to their specified meal as well as preferred seating on the aircraft. These options are displayed when a flight and details have been specified and the online booking process is near its completion. When given the option with regard to the meal they would like to have on the flight, a traveler is made to feel at home and as an important individual.

The additional interactive features this website (flysaa.co.za) boasts have a main concern with the end-user and the satisfactory experience which the user can gain from effective use hereof. These functionalities, amongst others, include: car and mobile phone rental, tours and packages, and accommodation options. Furthermore, there is a customer care section which is entirely dedicated to giving support to the users of this website. In-depth flight information which includes flight schedules and status is also available to users of this site; including all the necessary information a passenger would need to know when flying with SAA. Another grand feature of this site is the option given to users to change the content language from English to German.

SAA is known for its reliability and has over the years become South Africa's trusted airline. In stabilising itself as a leader in its market, SAA can be recognised for its ability to move forward with the developing times. By aligning business strategies with online opportunities available and the creation of a functional and interactive website, SAA has become part of the Internet revolution which is taking over the global airline industry of today.

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