LIBERTY LIFE WEBSITE ANALYSIS

Liberty Life is a financial services group based in South Africa that aims to please through their offering of top-notch services which make the application for long-term insurance a quick and easy no-fuss task. As such, the latest and greatest innovation which Liberty Life has aligned their company with is that of a fully-functional, highly informative website, liberty.co.za.

Liberty Life was registered in 1958 as a financial services group with a mere R84 000 capital in-hand. 48 years later, Liberty Life is still very much in business, and over numerous years of success, has established themselves as a leading insurance company in South Africa today. Due to their focused ability to keep with the times, Liberty Life has achieved great success and popularity by keeping themselves at the foreground of new technologies and methods which have the capability to enhance for their existing and prospective clients the processes involved in taking out and maintaining a life insurance policy. As a consequence of their incredible success achieved and as such world-renowned reliability as a financial services group, Liberty Life has a great mass of highly satisfied clients which is constantly on the increase.

In the hustle and bustle that is life today, Liberty Life knows that people are stretched for time and do not want to spend unnecessarily large amounts of time on tasks such as having to find for themselves their most suitable life insurance policy, instead of spending time with their family or doing things which they love. Liberty Life is here to help. Due to the creation of their website, Liberty Life can now offer online services which takes the unnecessary time out of applying for and maintaining a life insurance policy with their insurance company. To elaborate, Liberty Life can now even further enhance their customer-services through the technologically-advanced platform of a website that makes information and services subscribing to general life insurance and policies available at the click of a mouse. As such, the Liberty Life website achieves great success in the regard of giving the best solution to taking out a quick life insurance policy which will be effective and offer security in the long run.

In terms of the over-all look of the Liberty Life website, further success is achieved by this financial services group. Graphics do not clutter the pages but are rather strategically placed around the website, giving a resulting clean and uncluttered effect. The dominating colours of gray, white and blue which are used on the website compliment that of the Liberty Life corporate logo. This gives the website a professional and structured look, and encourages the visitor to want to conduct business with this company.

The content of the Liberty Life website is highly informative and very much relative to that which this financial services group can do for their clients. In addition, navigating through the content of this website is simple as the structure compliments quick, free-browsing, and hereby enables a visitor to get to the place they wish to be on the site, and as such withdraw valid information.

Included on the Liberty Life website ( liberty.co.za) are outstanding online services and information which makes the processes involved in taking out and maintaining a life insurance policy quick and simple. Some of the great online services and information available on the Liberty Life website can be listed as:

• A running display of the latest global stock market and exchange rates.
• Those registered to the Liberty Life website can view real time information about their policies such as values, premium and personality details. Registered users can also change their premium collection, address and contact details, and also request duplicate tax certificates online.
• Planning tools as part of the Financial Planning Suite which includes balance sheet, budget planner, goal planner, risk analysis, retirement analysis, retirement annuity tax deduction calculator and death and disability analysis. These planning tools aid the clients of Liberty Life to control their finances, get a grip on their financial affairs, and take charge of their future.
• Outstanding investor relations articles which provide information regarding issues such as financial results, BEE, financial sector charter, share prices, ADR programming, etc.
• The website has various offerings namely that of bursaries, careers at Liberty, graduate development programs, and learnership, and through this, Liberty Life is successfully growing, educating and attracting fresh talent.

The Liberty Life website has a good structure for search engine optimisation. However, what can be suggested in terms of improving the website is a greater focus on search engine optimisation. This is because, even though some search engine optimisation has been done such as a sitemap being created (which is good for search engines purposes as well as for assisting visitors in their navigation through the webpages), more can be done. The recommendation is that more keywords be placed on the web pages. This should be done so as to get the webpages ranked highly on top search engines when searches are done for keyphrases such as long-term insurance, etc, relevant to the site content. In turn, this will assist in attracting more visitors, and hence more business, to the Liberty Life website.

Overall, the Liberty Life website is greatly successful. It is user-friendly, highly informative and interesting. The great attractiveness of the Liberty Life website is achieved through its plain and organised structure which reflects the professional image of the financial services group as a whole.

If you want the same analysis on your company's web site feel free to submit your details below.